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Community Engagement Lead

Job Summary

You who will help us build and drive massive user engagement for our Wifi platform.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

WHO WE ARE

KonetWifi seeks to democratise internet access for all Nigerians. Through a strategic partnership with a global Technology leader, the team will deploy free wifi hotspots across the nation and would in turn securely connect users to carefully curated e-commerce partners who provide lifestyle services to potential users. 


THE CHALLENGE

We’re looking for a Community Engagement Lead for our Marketing team who will build and evolve a fast growing function within the company. 

  • Own user relations, positioning KonetWifi as the as the solution of choice for millions of consumers in need Wifi access.

  • Develop user communities by leading customer interactions, referrals, and references

  • Increase user engagement 

  • Support the platform's technical management's understanding of user satisfaction drivers, competitive products and opportunities for improvement

  • Own company's understanding of product/market fit, win rates, churn reasons, and competitive landscape by segment and persona

  • Articulate and share Konet's unique value proposition 

  • Equip teams with consistent user-messaging and supporting marketing collateral


We’ll look to you to help grow the team, establish Performance metrics and operating rhythm, accurately forecast business outcomes, and work effectively with all key stakeholders (internal and external).


THE OPPORTUNITY

The role of the Community  manager is critical to ensure that the infrastructure deployed is optimised by millions of users across Nigeria. This entails working with the team in designing and implementing relevant campaigns. It also entails, actively connecting with and engaging users to actively use the product. The community manager would be the face of the company across several pockets of user groups and develop them into dedicated fans. The role will be instrumental in building a base of millions of loyal users that our advertising business partners serve.


This is an excellent role for someone who has the competitiveness of a sales leader but also craves developing deep relationships and partnership with users.  Are you ready to build a world-class customer success function?


THE TEAM

The community Manager will plug into the Marketing team and will collaborate with the creative team members to design and execute campaigns that would target the users. The objective of the marketing team would be to drive awareness and adoption of the wifi product according to set targets. The team would deploy various above and below the line marketing strategies to achieve its objectives. The team is a cohesive unit that is bound by commitment to excellence, integrity, user obsession and accountability.


THE SKILL SET

  • You are currently a Manager or with comparable scope. You have a first degree.

  • You possess 5 or more years of functional leadership experience in either consumer Sales and/or Marketing. Proficient in B2C Product/Service Marketing.

  • Experience should also include a demonstrated expertise in planning & forecasting. 

  • Experience should also include hiring, training, coaching and developing a high performing team. 

  • Must-have attributes include hustle, grit/determination, dynamism entrepreneurial ambition, customer-centric mindset, comfort in ambiguity, and deep consumer-level sales & marketing expertise. Analytical rigor and bias for iteration are also required.

  • Experience or interest in the Technology space

  • Ability to be based primarily out of our Lagos office but also have the flexibility to work remotely and in other locations (nationally).

  • Excellent verbal and written communication skills (free of errors of logic and grammar)

  • Skill in crafting benefit-oriented messaging addressed to users

  • External company relations

  • Building and leveraging user-promoters in marketing efforts


WITHIN 1 MONTH, YOU'LL

  • Complete our employee on-boarding program designed to get you up to speed on all aspects of our business.

  • You'll learn about our business, product, vision and team and gain an understanding about how your role fits into Konet's broader organization

  • Craft individual Performance targets for the current quarter and get sign-off from line manager

  • Craft user engagement (marketing) plan

  • Meet with key internal stakeholders and start building relationships

  • Achieve user growth target for month 1 as agreed with line manager


WITHIN 3-6 MONTHS, YOU'LL

  • Meet and exceed user growth targets (month-on-month) by attracting new users

  • Engage current and potential users via multiple platforms: Social Media, Offline road shows, Virtual and Offline Meet-ups & conferences (with a clear value add for users)

  • Review user analytics and use insights gathered to refine marketing efforts and to ensure percentage of active users is above 90%

  • Meet with key internal stakeholders and start building relationships

  • Refine and execute user engagement (marketing) plan

  • Work with creative arm of marketing team to drive marketing efforts

  • Lead and own user communications

  • Update user-marketing communications pieces

  • Spotlight our business partners at user events

  • Understand the concerns of users and relay same to the internal technical support team

  • Liaise with all key stakeholders as required to ensure a great user experience

  • Work with the rest of the marketing team to grow organic website traffic


WITHIN 12 MONTHS, YOU'LL

  • Meet and exceed user growth targets (month-on-month)

  • Engage users via multiple platforms:

    • Social Media

    • Offline road shows

    • Virtual and Offline Meet-ups & conferences (with a clear value add for users)

  • Review user analytics and use insights gathered to refine marketing efforts - organic web sessions, time on platform, user engagement, time to convert, NPS & response rate, user reviews, user churn etc.

  • Meet with key internal stakeholders and start building relationships

  • Refine and execute user engagement (marketing) plan

  • Work with creative arm of marketing team to drive marketing efforts

  • Onboard additional members of the team as required

  • Craft user-marketing budget


Konet is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please reach out! We value our inclusive work environment and welcome members of all backgrounds and perspectives.

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