Job Summary

We are currently recruiting for this position

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description


● As a member of the senior management team, make key contributions to the formulation of the company’s short and long-term sales and marketing strategies to drive business growth.

● Responsible for planning, implementation, managing all the sales activities of BG including setting revenue and activity targets for team members, existing customer /farmer member retention, new customer /farmer member acquisition, and product pricing.

● Report sales performance against budget and any variances.

● Manage and optimize the product portfolio to target different customer segments.


● Identify, design and implement customer-centri process improvements within the business

● Lead efforts in recruiting, managing and retaining our small-holder farmers

● Ensure critical inputs (seeds, fertilizers etc) are distributed to our farmer members on-time, conveniently and cost-effectively.

● Deeply understand customer needs and adjust service delivery model to efficiently serve our farmer members

● Pilot, measure and iterate on new acquisition and expansion models to allow the business reach its ambitious scale targets of 1 million farmers by 2025

● Optimize our logistics, warehousing and storage and distribution models to reduce transportation costs, handling costs and minimize inventory loss.

● Leverage technology and introduce new and innovation solutions to improve our business operations across the life cycle.

Leadership and Team Development

● Ensure, on an ongoing basis, that current and planned sales and operations strategy are aligned with company business objectives.

● Work with team to closely track targets, achieve key milestones and be dynamically adjust strategy to changing market realities and constraints.

● Hire, develop, evaluate and retain a strong team of sales and operations professionals.

● Foster and reward a strong performance driven culture of owning and exceeding targets.

● Ensure that the sales organization operates with integrity and to the highest ethical standards.

● Develop and maintain a plan that provides for succession and continuity in the most critical Sales and Operations positions

● Partner with business unit leaders and other functional heads to create and execute robust business plans that significantly expand the business to reach our goal of 1 million farmers.

● Define data-driven action strategies to consistently optimize BG’s commercial performance.


● Bachelor’s degree from a reputable university in Marketing, Business Administration, Business Management or any related field

● 10+ years of progressively responsible sales and operations management experience in a fast growing organization preferably in an emerging market and /or agribusiness.

● An advanced degree or MBA is highly desirable

● Proven and successful ability to lead a large team towards growth in increased sales volumes, revenue generation and operational improvements

● Experience with and thrives in a fast paced, start-up environment with dynamic business priorities

● Data-driven decision-making and analytical mindset with excellent problem-solving skills and strong business acumen.

● Ability to navigate a diverse range of stakeholders including senior executive teams, corporate boards, young professionals as well as bottom of the pyramid customers.

● Exceptional people leadership and and communication skills (both oral and written) with an ability to articulate ideas in a persuasive manner.

● An entrepreneurial mindset coupled with an ability to inspire confidence and create trust while working under pressure.

● Passionate, self-driven individual who achieves results through team work and collaborative approaches.

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