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Chief Sales and Marketing Officer

Anonymous Employer

Job Summary

Chief Sales and Marketing Officer will be responsible for strategic sales and marketing leadership and revenue delivery for the company across all product lines and channels. Included in this role is the responsibility to determine what the sales and marketing structure should look like and review of the business strategy for product development, helping to provide guidance in the go-to market for optimum pricing, swift product penetration, profitable brand positioning and maximum market share to guarantee growth in-line with the company’s vision and values.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 7 years

Job Description

  • The role of Chief Sales and Marketing Officer is a data-driven role that requires  commercial acumen and a deep understanding of the customer base, the  competitive market and an ability to analyze Sales and Marketing department  performance. The Chief Sales and Marketing Office role is an integral part of the  business in that it also involves the management of external partners and  collaborations with numerous internal departments. 
  • Candidates for this role must be able to demonstrate unwavering leadership and  navigating change in a fast paced digital technology environment.
  • Candidates  must be charismatic, demonstrate deep B2B industry knowledge and  experience, understand trends in digital services technologies and be well skilled in modern sales and marketing practices. 

B. Duties and Responsibilities 

  • Create and execute sales and marketing department strategies to achieve  the company’s revenue and profit goals.
  • Develop targets, budgets, short and long term goals in support of the company’s  objectives.
  • Develop long term business plans with the CEO and other leaders in executive  management.
  • Analyze, evaluate and increase the effectiveness of our sales and marketing  methods, costs and results.
  • Coordinate development and execution of sales and marketing strategies for new  product introductions.
  • Establish commission policies, trainings and sales incentive programs. ✔ Establish and execute a robust and aggressive strategy for channel partners  management and expansion. 

2. Provide leadership to the sales and marketing team to achieve the  department objectives. 

  • Oversee all sales and marketing functions to ensure compliance with the  company’s code of conduct.
  • Provide mentoring, coaching, development and counselling as needed to the  sales team.
  • Assist the sales team in delivery of proposals and presentations where necessary  to close strategic deals.
  • Consistently improve sales and marketing strategies, processes and tactics. ✔ Continually learn and experiment to ensure commercial success. 

3. Integrate sales and marketing initiatives to produce optimal commercial  success. 

  • Continually strengthen the company’s value propositions.
  • Provide continuous feedback to the product development team to guide the  product life cycle management of existing products and to inform new product  development.
  • Direct and oversee tactical marketing activities via assigned staff. ✔ Ensure alignment of company’s strategic marketing plans, initiatives and  expectations. 

4. Identify strategic business opportunities. 

  • Evaluate new product viability and marketability.
  • Provide input into how new products integrate into business model. ✔ Maintain communication with customers and channel partners as to new trends  and products needed. 

C. Qualifications and Requirements 

  • A master’s degree with at least 7-10 years’ experience in a business  related field.
  • 5+ years’ experience in Digital Marketing management.
  • Advanced skills in strategic and value selling, including managing six and  seven figure transactions
  • Minimum 10-15years in managing quota carrying cloud or software sales  teams with demonstrated achievements.
  • Transformative and inspiring approach to leadership.
  • Exceptional interpersonal, communication and presentation skills. ✔ Awareness of latest market trends with informed projections. ✔ Solid analytical skills and the ability to generate charts and reports on  sales data.
  • Good attention to detail with the capacity to handle cross-functional  communication and tasks. 

 

D. Reporting line 

  • This role reports directly to the CEO. 

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