Your duties and responsibilities as the Company’s Brand Strategist/Brand Manager
are as follows:
Increase product sales and market share
Implement business strategies that resonate with the target market.
Evaluate the company’s performances, and supervise employees to ensure company productivity and efficiency.
Implement a brand strategy, including the setting of style guides, brand guidelines, value proposition for short-and long-term customers.
Conduct periodic quantitative research for brand products, analyze same and recommend improvements where needed.
Research the consumer markets, monitor market trends and identify potential areas in which to invest, based upon consumer needs.
Generate names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours etc.
Develop and implement strategies and marketing campaigns across prints, broadcast and online platforms to ensure that products meet customer’s expectations and to build brand credibility.
Supervising advertising, digital marketing, product design and other forms of marketing to maintain consistency in branding.
Develop yearly and seasonal marketing programs for every oversees and regional distribution channels, managing events such as product launches, exhibitions and photoshoots.
Meet with clients and working with colleagues across multiple departments.
Continually assess the alignment of the brand to the company’s strategic