- We are an FMCG group located in Akowonjo area in Lagos currently in need of a Brand Manager. The preferred candidate should be Female with experience in similar role in a food or beverage industry or an advertising company with at least 5 years of work experience. She must write and speak English fluently, possess strong project management skills, analytical skills and attention to details, a good personality and can drive.
Remuneration: Very attractive & Negotiable
The Job description includes but is not limited to the following;
- Create and manage a promotional campaign to establish and maintain product branding.
- Research and monitor consumer markets, market trends and identify potential areas for product needs.
- Conduct competitor, distributors and customer insights analysis.
- Design a research-based brand strategy
- Lead marketing team members through campaigns.
- Anticipate consumer trends and keep brand up to date.
- Introduce new product ideas, package designs, sizes, colours based on consumer needs analysis.
- Liaise with the Graphics designer in planning and executing all social media communication channels for brand visibility and promotional activities.
- Liaise with the marketing/sales teams on product sales and consumer feedbacks.
- Conduct sales analysis and forecast for production, distribution geographical segmentation, market share and revenue boost.
- Coordinate the activities of Brand Ambassadors
- Develop annual advertising and promotional budget