Brand Manager

Anonymous Employer

Job Summary

Responsible for developing and maintaining the image of a company, product and/or service. In many cases, brand managers oversee a group of products or services and ensure that they meet and exceed customer expectations. He/she achieve this through thorough market research, brand positioning and brand marketing campaigns.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities 
• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Staying informed on consumer research and market trends.
• Conducting extensive primary and secondary research.
• Analyzing research, data and trends.
• Identifying insights, challenges and opportunities.
• Creating competitive reviews and situational analyses.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Oversee and manage all contests and other digital projects
• Identify trends and insights, and optimize spend and performance based on the insights
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Plan, execute, and measure experiments and conversion tests
• Develop and monitor campaign budgets. 
• Design, build and maintain our social media presence
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 
Requirements
• Msc/Bsc in Marketing or relevant field
• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Creative and compelling storyteller.
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities and data-driven thinking
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Excellent communication skills, both verbal and written.
• Data-driven thinking
• Creativity
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.

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