Job Summary

A brand manager is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products. Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis
  • Analysis of sales forecasts and relevant financials and reporting on product sales

What qualifications are needed to become a brand manager?

  • Brand managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
  • The Candidate must  be fluent in English and have experience in the hospitality Industry
  • The Candidate must have a good relationship with the banking sectors  
  • Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. They have a hands-on attitude and are analytical and ambitious. Possession of these qualities will assist you to obtain a brand manager position.

What key attributes do brand managers typically have?

Key personal attributes for a successful brand manager include:

  • Brand awareness - a clear understanding of brands and the marketing mix.
  • Determination and perseverance.
  • Relationship management skills.
  • A strong focus on results.
  • A high degree of business acumen.

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Lagos
| Full Time |
NGN Less than 75,000
2mos