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3 days ago
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Brand Manager

Worknigeria

Marketing & Communications

Confidential
  • Minimum Qualification :
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements


Brand Manager (DTC & Digital)
Reports to:Head of Growth Marketing
Work Mode:Hybrid, Contract
Location: Ikoyi
Role Purpose:
Take full ownership of the direct-to-consumer (DTC) ecosystem across the website, WhatsApp, and social media platforms, driving excellence in customer experience and sustained revenue growth.
Key Responsibilities:

  • Manage daily DTC operations including product listings, order processing, and customer engagement.
  • Coordinate and execute digital marketing campaigns and foster community engagement.
  • Oversee customer service, order fulfilment, and retention strategies to maximize satisfaction.
  • Monitor and analyze performance metrics such as sales figures, engagement levels, and repeat purchase rates.

Required Skills & Experience:

  • 3 to 5 years of experience in EduTech, PR Consulting, E-commerce, social commerce, brand management, or related fields.
  • Strong copywriting skills with proven experience in community management.
  • Analytical mindset with proficiency in using dashboards and data analytics tools.

Key Performance Indicators (KPIs):

  • Growth in DTC sales revenue.
  • Improved customer retention and satisfaction rates.
  • Increased engagement and conversion rates across owned digital platforms.


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