Brand and Social Media Specialist

Responsicbilities:

• Branding:
• Develop and implement branding strategies that align with the company’s vision and objectives.
• Ensure brand consistency across all marketing channels and materials, adhering to brand guidelines.
• Conduct market research to identify trends and consumer preferences that inform branding efforts.
• Collaborate with cross-functional teams to integrate branding into product development and marketing initiatives.
• Social Media Management:
• Create and execute a comprehensive social media strategy to increase brand visibility and engagement.
• Develop, curate, and manage high-quality content across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for trends, customer feedback, and interactions, responding promptly to inquiries.
• Analyze social media performance metrics and generate reports to assess campaign effectiveness and inform future strategies.
• Content Writing and Creation:
• Produce engaging and informative content for various platforms, including blogs, articles, social media posts, and newsletters.
• Collaborate with the E-commerce team to ensure content aligns with branding initiatives and marketing campaigns.
• Conduct research to ensure content accuracy and relevance, incorporating SEO best practices where applicable.
• Edit and proofread content to maintain high standards of quality and consistency in messaging.

Personal Attributes:

• Creativity: Ability to generate innovative ideas and develop unique branding strategies that stand out in a crowded market.
• Strong Communication Skills: Excellent verbal and written communication skills to effectively convey brand messages and engage with the audience.
• Attention to Detail: Meticulous in ensuring that all branding and content adhere to guidelines and maintain a high standard of quality.
• Analytical Mindset: Capable of interpreting data and insights to inform decision-making and optimize campaigns.
• Customer-Centric Approach: Understanding of customer needs and preferences, with a focus on delivering value and enhancing the customer experience.
• Resilience: Capability to handle feedback and challenges constructively, using them as opportunities for growth.

Requirements:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 4+ years of experience in branding, and social media management.
• Proven track record or portfolio of creating successful branding strategies and engaging social media campaigns.
• Strong writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Excellent attention to detail and a creative mindset.