Brand and Campaign Manager

Job Summary

The Brand Manager will be a seasoned brand marketer leading the development and growth of the Moniepoint brand, supporting the creative development, planning, and execution of all Brand and Communication initiatives within the framework of an agreed strategy, while meeting targets for TOMA, Bonding, and increased Brand Equity. You will have excellent creative skills and strategic thinking to craft compelling stories and campaigns that achieve business goals and brand saliency, supporting to execute all ATL and BTL campaigns in line with the overall brand strategy. To succeed, you will be exceptional at collaborating with in-house creative teams and agencies. The ability to present ambitious concepts and goals to stakeholders and leadership is key for this role.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 6 years

Job Description/Requirements

Responsibilities:

  • Concept and build engaging marketing programs, governing all communications for the brand and creative/advertising developments to reinforce the key brand benefits and drive consumers to make Moniepoint their preferred brand.
  • Provide strategic brand support and develop brand-building initiatives to drive brand performance for the Moniepoint brand.
  • Establish and maintain an integrated brand marketing calendar of messages, programs, and activities.
  • Manage relationships with internal and external creative partners, overseeing the successful execution of hero and program assets.
  • Develop session content for brand events including talking tracks and visual development.
  • Build a library of high-quality, high-leverage marketing materials that showcase the brand, and product narratives.
  • Refine and drive key brand health metrics and scorecard results.
  • Managing the budgets for advertising and promotional items.
  • Delve into the competitor and customer insights analysis and provide feedback.
  • Provide support to the Growth team through timely provision of required branding collateral, making recommendations on POS elements to drive brand performance.

Qualifications:

  • 6+ years in brand marketing and brand strategy.
  • Experience building brand campaigns and programs for B2B and B2C companies.
  • A knack for connecting strategic thinking with innovation to execute high-leverage programs.
  • Strong messaging and copy development skills.
  • Trained visual eye, impeccable taste level, fluent in creative feedback.
  • A history of delivering best-in-class marketing programs and assets.
  • Proven experience setting, tracking, and surpassing KPIs.
  • Confident project manager adept at driving integrated planning cycles across multiple marketing and design stakeholders.

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Lagos
| Full Time |
NGN Less than 75,000
2mos
Lagos
| Full Time |
NGN Less than 75,000
2mos