The sales team is responsible for following up on the way an organisation’s products and services are presented to the market. There is quite often confusion between the role of the marketing and the sales team. This is understandable as both areas focus on presenting a promise to potential customers with respect to products and services.
In other words both marketing and sales teams try to persuade customers that specific products will meet the needs of those who have expressed an interest.
Learning outcomes are:
• Distinguishing between sales and marketing
• Identifying key aspects of the art of sales
• Understanding the role of peripheral sales elements
• Assessing the characteristics of different sales types
• Measuring sales performance
The Postgraduate Certificate Courses are short online courses that can be completed between 5 hours - 3 months. The courses can be started at anytime and the study time is also flexible.
Candidates are expected to have a minimum of 50% in their test assessment for them to have successfully completed the programme after which they will be issued a soft copy of their certificate via mail.
However, candidates who do not meet up to the 50% pass mark will have to repeat the test and pay a resit fee of N 10,000 before their certificate can be issued.
Since the PGC Programme is a Postgraduate (MBA Pathway), candidates have the option of completing all the modules + eight (8) assignments to acquire the Level 7 PGD Certificate.