Digital Marketing Associates

Training Heights

Price: N75,000 N60,000

Course Specifications

Mode of study : Offline

Location : 21 Folawewo Street, off Allen Lane, Allen Avenue, Ikeja, Lagos.

Duration : 3 Day(s)

Date : Mar 03 - Mar 17   2018

Course Description

Our Digital Marketing Associates Training course aims to provide a high-level overview of the Digital Marketing world in a short, easy-to-understand package, with plenty of visuals and a robust glossary to answer your questions.

This training will enable you Understand and evaluate Digital Marketing Channels, optimize social media for reach and relationship, optimize website for reach monitor and maintain Successful search engine optimization campaign and other elements important elements of DM Channels. You also get to know and understand how to use Google Analytics to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.


Who should attend?

  • Graduates/ Undergraduates who aspire to be digital marketing professionals
  • Students who want to learn digital marketing to increase their job opportunities
  • Entrepreneurs/Business Individuals who want to promote their business through modern digital marketing techniques
  • Marketing & Communication Professionals who want to learn more about digital marketing to make best out of online marketing strategy

WHY ATTEND?

As Mark Choueke, Editor of Marketing Week, commented at MARKETING LIVE, marketing is changing rapidly… Social Media is the new digital, and the skills sets of marketing managers need to change and evolve rapidly to keep up with competitors.

We have developed this 4-day course with exactly this need for new digital online marketing, social media marketing and mobile marketing understanding and skills in mind. you investing 4 days this year in learning the basics of Internet, Social Media and Email marketing, you will learn the essentials of digital marketing and become adept in the following:

  • Website development & web 2.0 user generated content (UGC) 
  • Search Engine Optimization (SEO) & Google Analytics
  • Email Marketing
  • Social Media Marketing (Facebook, LinkedIn etc.) 
  • Web/Internet Online Advertising and Mobile Advertising (Google Etc.)

 

Duration: 3 Weekends (10am-4pm)

Date: 3rd, 10th and 17th of March, 2018

Cost covers Feeding, Certificate, Course Materials and Exams

Course Outline

Module 1: Introduction

  • Digital Marketing Overview
  • Marketing Strategy Overview
  • Corporate Strategy Overview
  • Levels of Sales and Marketing
  •  Aspect of Sales and Marketing

Module 2: Understand and Evaluate Digital Marketing Channels

  • Understand available DM Channels
  • Evaluate DM Channels

Module 3: Plan and Develop DM Channels

  •  Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  •  Plan and Develop social media channel

Module 4: Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

Module 4: Optimize Mobile/Tablets/Devices

  • Optimize Mobile/Tablets/Devices for Reach
  • Optimize Mobile/Tablets/Devices for Relationship
  • Optimize Mobile/Tablets/Devices for Reputation

Module 5: Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

Module 6: Search Engine Optimization

  • Digital Intelligence
  • On-Page SEO
  • Off-Page SEO

Module 7: Google Analytics

  •  Introducing Google Analytics
  • The Google Analytics layout 
  • Basic Reporting
  • Basic Campaign and Conversion Tracking

Module 8: Other Important Elements of DM Channels

  • Email Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliating Marketing

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the orange button "Pay with your ATM card" If you wish to make an online transfer or cash deposit to the bank, please send a mail to learning@jobberman.com requesting for account details.

Price: N75,000 N60,000

Receive a free course outline

For enquiries call 08139859990, 08086660967, 08129123104 or send an email to learning@jobberman.com


You can also request a call and a consultant would reach out to you

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