Retail Sales Management - ( Basic )

Autusbridge Consulting Limited

Price: N70,000 N52,500

Course Specifications

Mode of study : Offline

Location : 10,Wilmer street off town planning way, Ilupeju Lagos.

Duration : 2 Day(s)

Date : Jun 22 - Jun 23   2018

Course Description

This course is designed for entry level executives with basic knowledge about selling and customer interactions in a retail environment but without the
prerequisite knowledge framework for standard processes and procedures to create consistent results in the workplace.

The course will combine theoretical models of learning that are applicable to any retail environment but will focus on the peculiar dynamics of the business at encouraging participants to draw analogies from practical life- scenarios from their various business units and develop practical solutions frameworks around them. 


This training is designed for sales managers, sales reps and supervisors, floor managers, supermarket, business owners.


At the end of the training, participants will be able to;
  • Interpret customer behaviour in a retail environment in order to produce a positive shopping experience.
  • Devise an exceptional customer service road-map to improve customer loyalty and boost sales in a record time.
  • Explain what motivates customers (logical and emotional) to buy or continue to use a product/service
  • Explain four personality styles; identify their own style; and, adapt their style to establish rapport with other personality styles.
  • Follow a simple 5-step sales process that will give them the confidence, energy, and focus they need to become successful retail sales professionals.
  • Use a powerful sales questioning technique that will enable them to better ask customers around lifestyle needs.
  • Overcome common objections and close the sale.
  • Make the best out of each interaction with every customer


Facilitator-led classroom learning. Syndicated group discussions. Case study analyses would be used to explore live scenarios of the subject topic. Role playing and class-based activities/exercises will complement the pragmatic learning approach. 


Date: June 22nd & 23rd, 2018

Duration: 2 days 

Fees: ₦52,500 (VAT inclusive) Cost covers tuition, Certificate, training materials, tea/snacks and Lunch. 

Training Venue: 10,Wilmer street off town planning way, Ilupeju Lagos.

Time: 9a.m – 5p.m daily 

N.B: NO REFUND (Terms and Conditions Apply)

Career Outcomes

At the end of this course, workshop participants will understand how to:
  • Participants will be made to undergo the basics of the product concept and the customer value chain with a view to understanding the service framework and optimize it for winning sales strategies.
  • A practical simulation modelling of retail store operations model will enable course participants understand how current processes can be improved to consistently outsell the competition.
  • The basic retailing tips and merchandizing operations module will provide an insightful and useful evaluative context for Store operations and procedures.
  • Participants would also be encouraged to work in groups to develop working templates as can be applied on a case-by case basis taking into cognizance the company’s intent to expand its focus into the Modern Trade.

Course Outline

  • Basic Selling Skills development.
  • Leadership Development.
  • Customer Service Training.
  • Product Training.
  • Time Management.
  • Store Operations and The Planogram.
  • Store Processes and Procedures: Loss Prevention Management and Tracking-Getting.
  • The Basics right.
  • Practical tips on Virtual Merchandizing and Product Display options.
  • Understanding the Major Sales Drivers in Retail Systems.

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the orange button "Pay with your ATM card" If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: N70,000 N52,500

Receive a free course outline

For enquiries call 08139859990, 08086660967 or send an email to [email protected]

You can also request a call and a consultant would reach out to you

Request a Call

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