Customer Relationship Management Course

Astute Trainers and Consultants

Price: N40,000 N30,000

Course Specifications

Mode of study : Offline

Location : Second floor, 30A Opebi road (Building next to Chrisland School), Opebi, Lagos.

Duration : 2 Day(s)

Date : Mar 28 - Mar 29   2019

Course Description

Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. CRM efforts are usually targeted at facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages.

This training is tailored towards imparting global Customer Relationship Management best practices on participants. The course will guide participants through basic/advanced CRM processes, best practices and principles. 

The course is a simple and straight forward Baedeker for organizations and team members that have the responsibility of ensuring clients’ generation, retention and satisfaction.

Training Dates

March 28th & 29th


Weekday: 10am - 4pm


Each module will have a set of quizzes, and there will be an assessment of 25 minutes at the end of the course.

Training Pack Contains

Customized training materials (Books, Slides and CBTs)
Certificate of completion
Profile/CV development
Exam Simulations

N.B: NO REFUND (Terms and Conditions Apply)

Career Outcomes

Certificate of Completion of Course

Course Outline

1. Introduction to CRM
  • What is Customer Relationship Management?
  • Impact of IT and Globalization on CRM
  • Evolution of CRM and Classifications
  • The Value Pyramid
  • Customer Interaction Cycle
  • Customer Profiling and Total Customer Experience
  • Goals of a CRM Strategy and Obstacles
  • CRM Solutions Map
  • Customer Centric Enterprise (CCE)
  • Discussing People, Processes and Technology
  • CRM in Various Industries 
2. Managing Processes in CRM
  • Different Processes and Information Flow
  • Customer Lifecycle Management (CLM)
  • Customer Lifetime Value (CLV)
  • Contact Management
  • Activity Management
  • Issue Management
  • Workflow Management
  • Sales Force Automation (SFA)
  • Opportunity Management
  • Marketing Automation
  • Collaboration Processes
3. CRM Tools
4. Implementing CRM in an Enterprise
5. CRM Case Studies

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the orange button "Pay with your ATM card" If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: N40,000 N30,000

Receive a free course outline

For enquiries call 08139859990, 08086660967 or send an email to [email protected]

You can also request a call and a consultant would reach out to you

Request a Call

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