SEMP In International Marketing

Metropolitan School of Business & Management
Online study mode
44B Abba Johnson Crescent, Akora Estate, Off Adeniyi Jones Street, Ikeja, Lagos, Nigeria
3 months
Jan 28 - Apr 21 2019

Course Description

The encapsulated Senior Executive Programme in International Marketing Strategy is for high performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

Is the SEMP International Marketing the right programme for me?
If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right programme for you.

Why SEMP International Marketing?
This programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them in a real-life business problem at a strategic level.
This 100% online certificate enhances your understanding of marketing’s role in organizational strategy, and highlights the advantages of using a cross-functional perspective to lead successful companies or units.
By the end of three months, you will have worked through several case studies, have access to numerous online academic material, interact with peers from different countries and background and also have receive directions from the best business trainers in the business world today.

Who should enroll in this online Certificate Program?
The SEMP International Marketing Strategy programme is designed for entry-level managers, up to mid-level managers, senior managers or directors who are in general marketing role or fast approaching such position and is seeking an opportunity to obtain a richer, deeper understanding of marketing skills.

Students who successfully complete the SEMP online programme will receive a Certificate SEMP in International Marketing from the Metropolitan School of Business and Management UK.
Critical Reflection of Key Issues in international Marketing Strategy.

Fees includes
  • Central lecture from MSBM UK
  • Live Webinars
  • Study Materials
  • Practical Business Case-studies
  • MSBM Reference
  • Course Transcript
  • SEMP Certificate from MSBM UK
  • Network with other professionals

Course Outline

  • Culture, Mindset and Behaviour
  • Cross-Cultural Consumer Behaviour
  • Global vs. local Consumerism I
  • Convergence of Marketing Environments
  • Cross-Cultural Market Research
  • Buyer Behaviour and Targeting
  • Global vs. Consumerism II
  • International Pricing
  • Distribution, Sales promotion and Marketing Entry Strategy
  • International Marketing Communications and Buyer Behaviour
  • Improving International Marketing Communications and Promotions

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the orange button "Pay with your ATM card" If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 350,000 199,500

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