Sales & Marketing Management MasterClass

Emerald Zone
Offline study mode
15 Ogunlowo Street, off Obafemi Awolowo Way, Ikeja
2 days
Aug 23 - Aug 24 2019

Course Description


Sales Value chain. The sales architecture. Commercial strategy and action plans. Route to Market. Key Accounts. Prescriptive selling. Customer Lifetime experience. Traditional and Digital marketing. Product life cycle. Sales force assessments and tool kits. The above and many more are the critical ingredients and language of business which every commercial enterprise must be knowledgeable and clear about for successful execution. These is what drives the understanding, management and implementation of every sales function or agenda, thus equipping sales practitioners and business managers with requisite know-how to deliver top-notch results consistently.  


Training Details

Date:  16th - 17th AUGUST, 2019.
Venue: ABUJA CENTRE - SAVVY INSTANT OFFICES, 22 KUMASI CRESCENT, WUSE II - ABUJA


Date: 23th - 24th AUGUST, 2019
Venue: ENUGU CENTRE - HOTEL CORDIAL, 151 CHIME AVENUE, NEW HAVEN - ENUGU


Training Pack
  • Customized training materials (Books, Slides and CBTs)
  • Tea Break
  • Lunch





N.B: NO REFUND (Terms and Conditions Apply)
  





Course Outline


  • The Sales Architecture
  • A to Z of Sales Effectiveness 
  • Developing a commercial strategy and action plans
  • Alignment of Sales to your Business Strategy for sustainability 
  • Sales Performance Management
  • The entire Sales Value Chain 
  • Basic Sales Processes development and execution 
  • Key Accounts Management 
  • Managing Distribution and Route to Market 
  • Prescriptive and Specialized Selling 
  • The Marketing Mix – From Traditional to Digital world 
  • Customer & Market Development Concept 
  • Customer Experience and Life-time retention
  • Sales Force Effectiveness and Efficiency 
  • SFE Audit, Toolkits, Assessment and PMO / Advanced Salesforce Management and Coaching.


Career Outcomes


Sales &Marketing Masterclass is developed to equip sales practitioners, from entry level to very experienced sales Professionals and Entrepreneurs, with the necessary competencies and skills necessary to win in the marketplace continuously and to keep their customers for life. At the end of the program, participants will not only be equipped to satisfy their customer expectations, but also become a respected and value adding Trusted Partners to their clients and take leadership position in their selected industry. Participants will have been exposed to the entire Sales Architecture to enable them take full lead of there Sales Career.


How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the purchase button. If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 139,500 69,750

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