Sales and Marketing Professional

Alpha Partners
Offline study mode
Muritala Muhammed Way, Yaba Lagos
4 days
Apr 06 - Nov 10 2020

Course Description


This course is designed to help you achieve result and real growth in your sales figures. You will learn;

  • How to help your customer get what they want
  • Need to understand your product options better for effective negotiation.
  • How to Carry out a feasibility study
  • How to Conduct a market and competitor analysis
  • Understand the four Marketing Mix
  • Develop a positioning strategy, pricing strategy, distribution channel, promotion and advertising strategy
  • Market Target and Target market
  • How to Interpret prospect needs by conducting a needs analysis
  • Master active listening techniques to better connect with & understand Negate competitor quotes, while remaining professional
  • Deliver presentations that trigger purchase
  • Master highly effective closing techniques
  • Build your business credibility and professionally reduce objections to sale
  • Manage your sales database effectively

Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

1ST BATCH: 6th – 9th April, 2020
2ND BATCH: 5th– 7th August, 2020
3RD BATCH: 10th – 13th November, 2020

Training Pack Contains
Customized training materials (Books and Slides)
Certificate of completion
Light Refreshment

N.B: NO REFUND (Terms and Conditions Apply)  

Course Outline

  • Introduction to Marketing
  • Recognizing Trends and Market Research
  • Strategies for Success
  • Mission Statements
  • Developing a Marketing Plan
  • Increasing Business
  • Advertising
  • Networking Identify principal Contact
  • Performing a Needs Analysis
  • Creating Potential Solutions
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening
  • The active listener
  • Restating and Paraphrasing to gain commitment
  • Features and Benefits matched to Customer Need
  • Outlining your Unique Selling Proposition
  • The Burning Question that every Customer wants answered
  • Representational bias
  • Common types of Objections
  • Powerful Closing Techniques  Resolving Customer Service Issues

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the Purchase button If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 250,000 175,000

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