Pay Per Click

Wild Fusion Digital Center
Online study mode
205A, Corporation Drive, Dolphin Estate, Ikoyi
1 month
Sep 23 - Oct 23 2019

Course Description

The Pay-per-Click Advertising Training course also known as the Search Engine Marketing module demonstrates how to implement and manage online advertising campaigns. The Pay-per-Click (PPC) Advertising module covers the key concepts and terminologies used in PPC and will equip you with practical knowledge and skills to build and maintain an effective PPC strategy.

Taking this course will help you understand the fundamentals of search marketing and how Pay-per-Click Advertising systems work. You will also develop advanced keyword research and selection skills, and learn how to apply these to Google Ad Words campaigns.

Also called Cost-per-Click Advertising, this course will teach you to analyse search marketing activities and target key audience groups to improve your click through rates(CTR). You will learn how to set and manage budget to Ad Words; and how to measure and analyse ad effectiveness, how they align with established business expectations.


Mode of study
• Study manuals and materials are delivered via online downloadable content
• Once a person is confirmed registered for the course, a personal identity number (PIN) will be sent to the student via SMS or email to download study manuals online.
• It’s flexible.
• It’s convenient.

This training will be facilitated by trained professionals who have hands-on experience working in the field. Students will be required to go through the course and practical sessions in video format and then take an exam before a certificate of completion is offered by Wild Fusion Digital Centre.






N.B: NO REFUND (Terms and Conditions Apply)

Course Outline

  • Key PPC concepts
  • Strengths of Pay-per-Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the purchase button. If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 20,000 5,000

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