The Pay-per-Click Advertising Training course also known as
the Search Engine Marketing module demonstrates how to implement and manage
online advertising campaigns. The Pay-per-Click (PPC) Advertising module covers
the key concepts and terminologies used in PPC and will equip you with
practical knowledge and skills to build and maintain an effective PPC strategy.
Taking this course will help you understand the fundamentals
of search marketing and how Pay-per-Click Advertising systems work. You will
also develop advanced keyword research and selection skills, and learn how to
apply these to Google Ad Words campaigns.
Also called Cost-per-Click Advertising, this course will
teach you to analyse search marketing activities and target key audience groups
to improve your click through rates(CTR). You will learn how to set and manage
budget to Ad Words; and how to measure and analyse ad effectiveness, how they
align with established business expectations.
Mode of study
• Study manuals and materials are delivered via online downloadable content
• Once a person is confirmed registered for the course, a personal identity number (PIN) will be sent to the student via SMS or email to download study manuals online.
• It’s flexible.
• It’s convenient.
This training will be facilitated by trained professionals who have hands-on experience working in the field. Students will be required to go through the course and practical sessions in video format and then take an exam before a certificate of completion is offered by Wild Fusion Digital Centre.
N.B: NO REFUND (Terms and Conditions Apply)