Marketing Communication Course

Alpha Partners
Offline study mode
Muritala Muhammed Way, Yaba Lagos
4 days
Mar 10 - Oct 23 2020

Course Description

OBJECTIVES

At the end of the training seminar, participants will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:

  • Understand the relationship between behavioural economics and persuasion
  • Use creative problem solving techniques for better communications solutions
  • Be able to generate content and stories across a range of media
  • Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
  • Be able to determine and develop the ideal communications mix for your audiences


FOR WHOM:

Marketing & Sales Personnel


DATE:
1ST BATCH: 10th - 13th March, 2020
2ND BATCH: 14th – 17th July, 2020
3RD BATCH: 20th – 23rd October, 2020


Training Pack Contains
Customized training materials (Books and Slides)
Certificate of completion
Light Refreshment





N.B: NO REFUND (Terms and Conditions Apply)  

Course Outline

Marketing Communication – Its Value and Practice

  • Marketing communication – a brief history

  • World class examples

  • A marketing communications audit of your comms

  • The marketing communication process

  • Matching the medium and the message

Marketing Communications and Your Brand

  • The power of the brand

  • Building brand loyalty

  • Brand management and communications

  • Measuring your brand, culture and brand equity

  • Developing a content strategy

  • The communication plan

The Marketing Communication Toolbox

  • Relationship marketing

  • Creative direction and writing

  • Integrating messages – the message house

  • The psychology of persuasion and influence

  • Researching and measuring consumer behaviour

Invitations, VIPs and bringing it All Together

  • Creating A Successful Strategy

  • The importance of strategic alignment and clear roles and responsibilities

  • Customer journey focused communication

  • Optimizing marketing budgets across markets, brands and channels

  • Aligning budgets against business objectives and the market opportunity

  • KPIs and measurement and evaluation

  • Summary and Conclusion

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the Purchase button If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 250,000 175,000

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