Key Account Selling and Management Course

Alpha Partners
Offline study mode
Muritala Muhammed Way, Yaba Lagos
4 days
Mar 31 - Nov 04 2020

Course Description


This workshop provides key account management framework, process and tools for you to engage with the key accounts on a strategic level to build a profitable and sustainable relationship. You will learn planning, selecting the accounts (new or existing), conducting SWOT analysis for each key account, developing key management skills and using tools/worksheets for developing strategy and techniques that map to the seller and buyer organizational characteristics and operational behaviors.

Learning Outcome:

  • Develop capability through adopting KAM framework, process and tools
  • Enhance the knowledge and skills in managing key accounts
  • Increase share of customer, rate of customer retention and revenue growth

1ST BATCH: 31st Mar– 3rd April, 2020
2ND BATCH: 27th –30th July, 2020
3RD BATCH: 3rd – 6th November, 2020

Training Pack Contains
Customized training materials (Books and Slides)
Certificate of completion
Light Refreshment

N.B: NO REFUND (Terms and Conditions Apply)  

Course Outline

  • Contrast sales approach versus key account Management
  • Understand the benefits, key success factors and best practices of KAM
  • Develop the characteristics and skills of a Key Account Manager
  • Plan and select key account through key account analysis
  • Understand key account’s market, customers and competition
  • Recognize the value creation approach in a buy-sell relationship
  • Penetrate key account to optimize business opportunities
  • Adapt to key account’s stakeholders, power and personality
  • Collaborate effectively with key account partners for deeper relationships
  • Apply useful tools and tactics to develop key account objectives, strategies and actions

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the Purchase button If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 250,000 175,000

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