Email Marketing

Wild Fusion Digital Center
Online study mode
205A, Corporation Drive, Dolphin Estate, Ikoyi
1 month
Sep 23 - Oct 23 2019

Course Description

This Email Marketing training course teaches the practicalities behind effective email marketing campaign. It clearly explains the important role permission-based email marketing plays in Digital Marketing. It also explains terms such as copywriting, email deliverability, email campaigns testing on one hand, and how to increase consumer reach, boost sales and providing insights into data protection on the other.


Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite its many challenges. This Email Marketing course in Nigeria will teach you those challenges and how to drive open rate, engagement rate and conversion rate; thereby improving visibility for your business.

Mode of study
• Study manuals and materials are delivered via online downloadable content
• Once a person is confirmed registered for the course, a personal identity number (PIN) will be sent to the student via SMS or email to download study manuals online.
• It’s flexible.
• It’s convenient.

This training will be facilitated by trained professionals who have hands-on experience working in the field. Students will be required to go through the course and practical sessions in video format and then take an exam before a certificate of completion is offered by Wild Fusion Digital Centre.

N.B: NO REFUND (Terms and Conditions Apply)

Course Outline

  • Introduction to Email Marketing
  • The Evolution of Email Marketing
  • Online versus Offline Marketing
  • When to Use Email Marketing in the Marketing Mix
  • Building an Email Database
  • Opt-in Options
  • Managing Your Email Database
  • Email Delivery Software Solutions
  • Planning and Creating Email Campaigns
  • Types of Marketing Campaigns That Are Best Suited to Email Marketing
  • Examples of Good and Bad Email Marketing Pieces
  • Handling Responses
  • Integrating Email into the Overall Marketing Mix
  • Testing & Measurement
  • Legislation & Data Protection
  • Case Studies

How To Enroll

Fill in your details on the enquiry form, proceed to pay online by clicking on the purchase button. If you wish to make an online transfer or cash deposit to the bank, please send a mail to [email protected] requesting for account details.

Price: NGN 25,000 5,000

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