This course gives participants the understanding of how to harness the power of Digital Marketing as a core driver of the marketing strategy for businesses. Foundational principles of Digital Marketing and, how it differs from traditional marketing are discussed.
By the end of the class, participants will be able to:
- Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
- Plan, create and effectively manage search, social media, mobile, and email marketing campaigns.
- Integrate your digital marketing plans into your overall marketing strategy.
- Drive new visitor traffic to your website while improving online conversion rate.
- Understand how digital marketing can help you grow your business, domestically and internationally.
- Measure and analyze the digital marketing efforts to continuously develop and improve their Digital Marketing efforts.
Who Should Take the Course
- STUDENTS looking to build careers in one of the most sought-after domains today: The courses will help them: Build a strong foundational knowledge of digital marketing and gain hands-on experience in social media. Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.
- TRADITIONAL MARKETER striving to enhance knowledge and skills in digital marketing: Our courses will help them: Broaden their marketing know-how and help them stay current with the latest trends and channels of the digital marketing world. Arm them with the skills and experience to get a foothold in growing their careers in digital marketing.
- SALES OR BUSINESS PROFESSIONALS looking to accelerate their careers: the courses will give them an insider’s view into the world of digital marketing. With the courses, they will: Up-skill their competencies and carve an entry into a digital marketing role. Understand the inner workings of digital marketing campaigns that can help them collaborate and work with digital marketing teams.
- ENTREPRENEURS interested in leveraging digital marketing to improve the ROI for their companies: We live in a digital world where most of the customers today live online. With the courses, they will understand the role that digital tools and marketing channels can play in growing their online brands. Gain the knowledge and experience required to engage with marketing partners and agencies as they implement an effective digital strategy for their brand.
Mode of study
• Study manuals and materials are delivered via online downloadable content
• Once a person is confirmed registered for the course, a personal identity number (PIN) will be sent to the student via SMS or email to download study manuals online.
• It’s flexible.
• It’s convenient.
• The same accreditation and certification
N.B: NO REFUND (Terms and Conditions Apply)