Technical and marketing head, west africa

Job Summary

Retailers and growers segmentation. Customer Relationship Managemen

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 7 years

Job Description

Syngenta - We are a business that helps humanity face its toughest challenge: how to feed a rising population, sustainably. Our world-class science and innovative crop solutions transform how crops are grown to enable millions of growers to make better use of available resources.

Role Purpose

  • Market research Management
  • Communication Management (technical)
  • Portfolio management

Accountabilities

Business Accountabilities:

  • Delivery of technical value proposition of Syngenta‚Äôs solutions across value chain and crops
  • Coordinating the registration of key products (Seeds and Crop Protection)
  • Actively develop relationships with outside bodies that have a major influence on country business eg external markets for products, international marketing boards etc.
  • Implementation of technical and marketing strategies, advertisement and its communication according to overall AME and country strategies
  • Surveys on markets (segments, users, sales channels and competition), analysis of the data and identification of positive opportunities.
  • Marketing visits to key customers
  • Applies effective grower, channel and influencer segmentation
  • Develops/delivers innovative, customer-driven offers
  • Delivers distinctive value proposition to customer
  • Designs/implements effective CRM strategies
  • Support key accounts and distribution channels.

Transition Accountabilities:

  • Member of the Cluster Transition Team.
  • Lead the building of West Africa marketing team, including the definition of new processes/ways of working.
  • Support the necessary activities to ensure business continuity during the transition.

Qualifications

Knowledge, Experience & Capabilities:

  • Critical experience and knowledge
  • Minimum 7-10 years of experience in Technical (Crop protection and Seeds) and Marketing roles.
  • Preferably, 3-5 years of experience in the agrochemical industry
  • Advanced English
  • Intermediate French.
  • Critical leadership capabilities:
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries.

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