Social media/digital marketer

Job Summary

As a social media marketer, you'll need to: Develop a social media strategy and set goals to increase brand awareness and increase engagement.

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

You will need to have:

  • a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • knowledge and understanding of algorithms and search engine optimization
  • creative skills for contributing new and innovative ideas
  • strong verbal communication skills for articulating ideas to colleagues and clients
  • organizational skills, with the capacity to prioritize and work across multiple projects
  • the ability to work well under pressure and meet deadlines
  • data analysis skills and statistical prowess to draw actionable insights
  • online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • an eye for detail and the ability to work accurately
  • Excellent team work and networking skills.

Responsibility:

As a social media marketer, you'll need to:

·         Develop a social media strategy and set goals to increase brand awareness and increase engagement.

·         Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram

·         Plan content and delivery and use tools like conversocial,  Hootsuite and Asana to manage multiple social media channels

·         Develop and manage competitions and campaigns that promote your organisation and brand

·         Write engaging blog posts and articles

·         Plan engaging multimedia content such as videos, and/or outsource this effectively       

 ·         Form key relationships with influencers across the social media platforms

·         Manage and facilitate social media communities by responding to social media posts and developing discussions

·         Monitor and report on performance on social media platforms using tools such as Google Analytics

 ·         Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

 ·         Monitors trends and encourage management on adoption of social media tools

 ·         Searches for news/articles to post

 ·         Implements social media campaign

 ·         Provides feedback to higher ups

 ·         Attend product launches and networking events

 ·         Develop and manage digital marketing campaigns

 ·         Oversee a social media strategy

 ·         Continually work on the Search Engine Optimization of the website(s)

 

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