Social media specialist

Job Summary

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The individual mu...

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 1 year

Job Description

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The individual must live on the mainland within a proximity of 18 kilometers from our Office.

 

What does a Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

 

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. 

 

Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Requirements
  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability

 

Requirements:

  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations
  • 1- 3 years post NYSC experience.

 

 

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