Content management (including website)
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
He/She must have the skills of copy writing and content creation
He/She should know how to use tags and understand the algorithm of the social media world.
Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
Create a regular publishing schedule and promote content through social advertising.
Leverage the right tools to manage your content.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
Manage or oversee all social advertising campaigns.
Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video, written and audio/podcast).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
Create and manage an online review funnel for building online reviewsand reputation. Monitor online reviews and respond to each review timely and with care.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education to remain highly effective.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.