Social media executive

Job Summary

Market and promote the company’s business on digital platforms.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description

The Social Media Executive markets and promotes the company’s business on digital platforms. This will include the management of social media channels (such as Twitter, Facebook, Instagram and Snapchat) in order to grow the brand and name of the company and develop its online presence.


Responsibilities

Plan and execute all SEO/SEM social media and online campaigns.

Design, build and maintain the company's social media presence and build audiences

Design, develop and maintain the company’s website

Ensure the consistent growth of the company’s social media channels by adding new followers on daily basis according to set targets.

Measure and provide weekly report performance of all digital marketing campaigns

Liaise with client accounts, events, press and operations tams about timescales and objectives

Collaborate with internal teams to create optimized concepts for increased user experience

Utilize strong analytical ability to evaluate end-to-end experience across multiple social media platforms

Identify trends and insights, and optimize performance based on the industry insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 


Responsibilities:

Working experience in social media marketing

Website development and Basic knowledge of Search Engine Optimization process

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

Competence in graphic design using Photoshop, Fireworks and Corel Draw with a constant desire to push boundaries.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Knowledge of website analytics tools (e.g., Google Analytics)

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

BA/BSc/HND degree or equivalent relevant experience

Working experience in social media marketing 

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  

knowledge of website analytics tools (eg Google Analytics)  

Strong analytical skills and data-driven thinking  

Up-to-date with the latest trends and best practices in online marketing and measurement BA/BSc/HND degree or equivalent relevant experience

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