Social Media Executive

• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
• Engaging with customers through the use of social media.
• Keeping up to date with advances in social media technology and the latest social media platforms.
• Maximising follower’s social media platforms such as Facebook, Twitter, Instagram and Pinterest.
• Ensuring that approaches to social media are relevant and appropriate for each medium.
• Monitoring social media for customer comments both positive and negative.
• Building reporting frameworks to evaluate return on investment on the various platforms.
• Engaging with customers to resolve customer service issues and or create positive pr opportunities.
• Continuous research into new relevant social media channels and their impact on the brands marketing.
• Working with the marketing team to look at ways social media can work within wider campaigns. 
• Analysing social media insights to guide future social media campaigns.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.
• Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
• Searching social media for off-diary stories and content.
• Planning and delivery of community management strategies through social media.

The ideal candidate should have: 

• Previous experience as a social media manager for similar organisations.
• Strong understanding of content management systems.
• Degree educated ideally in marketing, technology or any social sciences
• Excellent understanding of digital marketing, search engine optimisation and how social media impacts this.
• Articulate and professional communication skills.
• Passionate and results driven individual.
• Years of experience - Not less than 2 years