Social media copy writer

XlevelRetail

Job Summary

A foremost retail consultancy that delivers cutting-edge solutions for a wide variety of verticals is recruiting to fill the role of a Social Media Copy Writer

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description

Job Brief

  • We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.
  • Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement.
  • To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.
  • Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

Responsibilities

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience‚Äôs behaviors
  • Select appealing images and videos to complement the text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals

Requirements

  • Proven work experience as a Social Media Copywriter or similar role
  • Hands-on experience using various social media platforms to advertise
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image, and video)
  • Excellent communication skills
  • B.Sc in Marketing, Communications or relevant fields

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