Senior sales manager

Job Summary

Develop and implement sales and marketing strategy and plan to ensure profit maximization and excellent customer service. Create and implement effective direct and indirect sales strategies and lead sales team towards achievement of sales goal considering price, promo, product & market development plans.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description

CWAY Group is a multinational company specialized in the production & wholesale supply of treated water, water dispensers, soft drinks, foods & beverages industry in countries of Africa & Asia.

Job Responsibilities

  • Develop competencies and processes required to create an effective and efficient sales force
  • Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews of ASM & distributors.
  • Ensure product availability and visibility in trade through enforcement of healthy stock level in distributors warehouse and retailers stores.
  • Plan and coordinate information/data gathering and analysis to track CWAY brand against competition with the view to sustaining CWAY market leadership.
  • Provide sales management, budget control, compensation programs and incentive planning
  • Prepare monthly, quarterly and annual sales forecast, meet and exceed monthly, quarterly and annual sales forecasts.
  • Provide leadership through effective communication of vision, active coaching and development while comparing sales result to goals
  • Identify, nurture and harness new business opportunities to grow market shares through monitoring trend and development in market place.
  • Establish effective relationships and collaborations with other departments (production, Finance & Logistics) to address key business issues and opportunities. Communicate company Food safety policy, requirements to customers and end users.
  • Ensure outlet conform with food safety requirements, product storage, vehicle/logistics conditions and conduct/analyse customer feedback survey annually. Carry out product recall/withdrawal when necessary.

Job Authority & Qualification

  • First Degree in relevant field, possession of an MBA will be an added advantage. At least 10 years experience in FMCG sector, out of 5 years must be at senior level position.
  • Must be numerate and familiar with data analysis and reporting. Must be a person of high level of integrity and enthusiasm.

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