Senior Performance (PPC & SEO) Specialist

Confidential

Job Summary

We are looking for an experienced and driven SEM Specialist to join our team

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

Requirements to be considered for the position:
  • Must have Google Ads certification
  • Must have Google Analytics certification
  • Must have Strong analytical skills and experience generating SEM reports
  • Must have Proven SEO experience
  • Understanding B2B & B2C campaign types
  • Proven experience with Google Ads accounts management (minimum 3 years & ideally working within the agency environment)
  • Must have Proven experience with Facebook Ads accounts management
  • Optional: Proven experience with LinkedIn Ads accounts management
  • Strong knowledge and experience of Google Analytics and Google conversion tracking methods.
  • Analytical and problem-solving skills to find solutions to any PPC complications.
  • Creative and innovative with the ability to produce results (ROI) on campaigns.
  • Very good understanding of ecommerce ads, tracking & reporting
  • Work with comms specialist to drive SEO in content creation.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
  • Outstanding interpersonal, verbal and written communication skills.
  • Meticulous attention to detail with all administrative tasks
  • A team player with excellent time management skills who is able to work under pressure to strict deadlines

Reporting into :Head of Digital

Key Responsibilities

Functional:
  • Full ownership of DFP, paid search, display, and social advertising strategy and execution
  • Full ownership of SEO strategy and execution
  • Document in marketing playbook and ensure adherence to performance marketing framework
  • Plan and execute PPC and SEO marketing tests and communicate learnings
  • Manage marketing budgets and ensure accurate monthly spend based on established allocations
  • Proactively communicate on recommended budget reallocation based on performance
  • Work with Head of Digital and Specialists on digital advertising strategy to support campaigns
  • Investigate new performance marketing channels
  • Keep track of performance marketing best practices and execute as tests on a monthly basis
Organizational:
  • Communicate with colleagues and share insights on Slack
  • Coordinate on-time delivery of performance marketing tasks via Trello
  • Join weekly meeting with Comms, Design and Marketing specialists
  • Coordinate with design team on visual assets for ads
  • Liaise with IT, product teams & sales on group-wide DFP optimisation
  • Liaise with Ops & sales teams on client advertising requirements


Reporting:
  • Own Performance Master & DFP Master
  • Recommend Performance Marketing & DFP Looker dashboards
  • Check all performance marketing reports are correctly filled in
  • Analyse and report on impact of performance marketing initiatives on KPIs creating clear action items from insights
  • Contribute to marketing roadmap
  • Communicate on performance marketing pacing against budget and KPI targets on a weekly basis

Key Relationships
  • Comms Specialist
  • Design Specialist
  • Marketing Specialist

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