Sales & marketing manager

Job Summary

The Marketing & Sales Manager reports to the Managing Partners collaborates with the Project/Development Manager and directs marketing and sales resources for real estate development projects.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

Brookstone is a full-service real estate development company. We specialize in the entire lifecycle of a real estate project commencing with site acquisition, conceptualization, leasing/sales, securing financing and construction management to delivery and facilities management.

Description

  • The Marketing & Sales Manager is a very skilled and adaptive manager who can balance creative thinking and financial accountability, strategic planning, lead generation and sales execution, leadership and management, individual and team performance, culture, and discipline
  • They will communicate with multiple stakeholders and partners making strong communication and reporting skills are a must have
  • The ultimate success of the Marketing & Sales Manager is measured by sales results delivered on time and within budget.
  • Are you an innovative and creative real estate marketing and sales manager who has a history of successfully delivering marketing and sales results for new development real estate projects?
  • Do you have experience working in the luxury / ultra-luxury real estate market?
  • Do you appreciate the value that can be created by thoughtful planning, striking architectural design, comprehensive market feasibility and analysis, interactive advertising and innovative programming?
  • Are you looking for a performance-driven culture where the focus is creating great development where people love to live, work, play?
  • If so, you may be a good fit as the Marketing & Sales Manager for our team in Lagos, Nigeria, and we’d love to hear your story.

The Marketing & Sales Manager has two main functions:

  • Firstly, they are responsible and accountable for leading the positioning, real estate product concept, marketing, and sales strategy, and marketing and sales performance of a luxury high-rise residential real estate development in Lagos, Nigeria
  • Secondly, they will support the Managing Partners in expanding Brookstone Property’s growth into other markets and projects.
  • The Marketing & Sales Manager is both “magic and logic” – they think creatively, present their ideas clearly, make things happen, and can build and lead marketing and sales teams to perform at a high level.

Accountabilities and Actions

  • Advise clients on market conditions, prices, mortgage, legal and other related matters.
  • Negotiate prices and terms of sale.
  • Accompany buyers during visits to and property inspections
  • Identifies, recruits, leads, and trains all marketing and sales resources required to implement the strategy.
  • Builds, maintains and leverages agent relationships to maximize sales distribution opportunities.
  • Promote sales of properties through advertisements and listing services.
  • Develop content for sales presentations or other materials.
  • Evaluates marketing and sales results on an ongoing basis and adjusts where needed.
  • Gather customer or product information to determine customer needs.
  • Reports marketing and sales results and budget updates to key stakeholders and partners in a clear and consistent manner.
  • Creates a strong performance culture for the marketing and sales team.
  • Delivers marketing and sales results on time and on budget.
  • Identifies new markets where Brookstone should pursue new real estate development opportunities.
  • Builds and maintains competitive set knowledge for the Lagos real estate market and demonstrates deep market knowledge.
  • Performs Comprehensive Market Analysis to generate information on supply/demand, competitive positioning, current trends, comparable sales/rents, target market, advertising plan, and creates a sales strategy based on this information.
  • Collaborates with the Managing Partners on overall real estate strategy and programming.
  • Collaborates with the Managing Partners on the positioning, product concept and storyline development for new development real estate projects.
  • Develops the marketing and sales strategy and budget for new development real estate projects.
  • Advertise and sell property off-plan for on-going developments.
  • Identify and manage prospective clients.

Skill and Knowledge Requirements

  • Ability to develop and deliver presentations to large and small audiences alike.
  • Professional written and verbal communication and interpersonal skills.
  • Ability to communicate and interact with team members at all levels and to work effectively with a wide range of clients and partners.
  • Ability to manage both upward and downward in the organization.
  • Ability to present business plans and updates to stakeholders in a clear and concise manner.
  • Ability to motivate teams and simultaneously manage several competing and conflicting initiatives.
  • Strong culture builder.
  • The sense of humor and a hard worker.
  • Willingness to work a flexible schedule and travel.
  • Ability to work independently but knows when to collaborate with key stakeholders and when to delegate authority.
  • Experience in luxury residential real estate sales & marketing in Ikoyi/Victoria Island.
  • Must have sales of Real Estate experience
  • Bachelor’s Degree
  • Relevant work experience is required.
  • Demonstrated success leading marketing and sales of luxury/ultra-luxury residential real estate developments.
  • Direct leadership and management experience within the real estate project marketing and sales industry.
  • Extensive background in creating, leading, and implementing marketing and sales strategies.
  • Strong reputation and connections within the real estate development and marketing and sales industry.
  • An understanding of the different roles within sales, marketing, and advertising and the knowledge to successfully achieve each
  • Extensive experience in strategic planning.
  • Strong leadership, training, and management skills.
  • Creative thinker and problem solver.
  • Ability to analyze, interpret, and report financial information.

Screening Questions

  • Have you worked in a sales and marketing role for a luxury residential development in Victoria Island or Ikoyi?

Answer:

  • Do you have 5+ years of real estate sales experience?

Answer:

  • Have you created a marketing feasibility report or a comprehensive market analysis for a residential or commercial development?

Answer:

  • Have you sold N500m-N1B+ in the property before?

Answer:

  • Have you helped a buyer originate a mortgage before?

Answer:

  • Have you been the driving force behind the creation of marketing materials such as a brochure or website?

Answer:

  • Are you well versed in the legalese of real estate agreements including purchase and sale agreements, deed of assignments, etc.?

Answer:

  • Why do you want to work in real estate sales and marketing?

Answer:

How to Apply?

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