Regional sales manager - fmcg

Job Summary

The Regional Sales Manager is responsible for overseeing all the activities related to sales in a specified region of the country. The main task is to meet and exceed sales targets set by the company for the specified region, while ensuring excellent customer service at all times.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

Bhojsons Plc is one of the oldest manufacturing and trading conglomerate in Nigeria with strong brands across varied verticals such as Consumer Goods, Motorcycles, Generators, Inverters & Batteries and Water pumps. We have been in existence in Nigeria for over 150 years.

Duties & Responsibilities

  • Liaise with the Zonal Sales Manager on a regular basis to coordinate all the sales activities in the specified region.
  • Assist the Zonal Sales Manager in the preparation of sales plans, forecasts and budgets for the specified region.
  • Supervise and execute the general sales of the company’s products across the specified region.
  • Direct and control the activities of the Sales Supervisors to ensure that plans are executed and objectives realized.
  • Ensure that the targets set by the company for the specified region are consistently achieved while delivering excellent customer service.
  • Sustains rapport with key accounts by making regular visits in order to explore specific needs and anticipate new opportunities.
  • Develop new business and expand customer base by building relationships with existing buyers and establishing contacts with prospective customers.
  • Recommend the appointment of suitable Distributors and Sales Representatives.
  • Ensure that all sales & stock records are properly and accurately compiled, and that such records are promptly forwarded to the Zonal Sales Manager on a weekly basis.
  • Prepare stock requisitions from customers and ensure that all orders are executed promptly andaccurately.
  • Ensure the efficient issuance of invoices to customers for all delivered stocks/orders.
  • Verify and ensure the payments made by customers in the company’s designated bank accounts, in accordance with company policy.
  • Prepare and submit a comprehensive monthly report to the Zonal Sales Manager on the 3rdof each subsequent month, which includes competitor activity, accurate price audits, and the state of the company’s and competitors’ promotions & campaigns across the region.
  • Monitor the activities of the Sales Representatives to ensure that the company’s products are effectively distributed & visibly displayed at retail outlets in the region.
  • Support, train and manage the Sales Team in the specified region towards improving their performance, in line with good organizational practice.
  • Approve the itineraries of the Sales Supervisors, and subsequently check travel expense statements and recommend their payment.
  • Ensure that sales policies and procedures are strictly adhered to, while maintaining maximum confidentiality, and recommend disciplinary action wherever necessary.
  • Monitor all types of promotions and advertisements running in the specified region.
  • Assist in increasing the general awareness and promoting the sales of products across the specified region.
  • Perform any other relevant duties that may be assigned from time to time by the Zonal Sales Manager.

Person Specification


  • University Degree or its equivalent in Marketing, Economics, Business Administration and/or Social Science.
  • Possession of other relevant professional qualifications will be an added advantage.

Work Experience:

  • 5-10 years’ cognate experience in sales and marketing.

Age Group:

  • 30-40 years preferable

Required Skills:

  • Knowledge of Microsoft Office applications (Word, Excel, Outlook & PowerPoint).

Additional Skills:

  • Sales driven and customer focused.
  • Strong leadership, motivational and team-working skills.
  • Excellent communication, reporting & interpersonal skills.
  • Strong analytical, organizational, decision-making and presentation skills.
  • Self-discipline with good prioritization and time management skills.
  • Willingness to travel and ability to work under pressure to achieve set targets.
  • Transparent, honest, detail-oriented and able to work with minimum supervision.

How to Apply?

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