Job Summary

A publicist (account manager) is typically responsible for managing a client’s portfolio and promoting them to their target audiences. As an influencer of public opinion, you grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement, and social media activity. You will be the key to shaping your client’s reputation and profile and will manage their press coverage and often advertising too.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

The Publicist’s responsibilities include:

  • Managing a portfolio of clients’ PR accounts
  • Providing strategic counsel to clients to aid their PR and wider marketing campaigns
  • Providing commentators and product or company information to the media (newspapers, magazines, radio, television and online news sites)
  • Building relationships with existing and new clients
  • Building relationships with key media contacts
  • Liaising with clients regarding press campaigns, creative projects, and PR solutions
  • Dealing with the media, speaking to journalists and other members of the press
  • Providing innovative and creative ideas to clients
  • Briefing clients and updating them on press campaigns
  • Analyzing PR coverage and providing written reports
  • Communicating effectively with a range of stakeholders

Requirements:

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns.
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Proven ability to develop communication strategies and effectively communicate recommendations to management.


REMUNERATION

Negotiable. Dependent on experience (no less than 2 years) and industry standards


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