Job Summary

Lead development and execution of strategic marketing plans for the company

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description

Department Marketing

Reports To Executive Director, Business Development & Operations

Job Level Senior Manager

Direct Reports Product Specialists & Product Managers

Principal Duties and Responsibilities

  • Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans
  • Evaluate the impact of marketing programs in achieving stated objectives, including impact on sales, lead flow, and customer retention
  • Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting
  • projected business; establishing targeted market share Review and update product pricing based on market conditions
  • Lead drafting and dissemination of newsletters and corporate communications to customers and partners
  • Develop marketing-related content for company websites
  • Design and implement promotional campaigns
  • Build and maintain customer database
  • Liaise with the marketing teams of our suppliers
  • Implement other ad-hoc marketing initiatives
  • Propose and manage marketing research projects to generate consumer insights in
  • support of improved marketing strategy and communications
  • Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors

Education and Skills Required

  • Graduated with 2:1 or better in Marketing or related field
  • At least 7 years experience in marketing role with evidence of career progression
  • Prior healthcare-related marketing experience is a strong plus
  • MBA degree from reputable business school – a strong plus
  • Outstanding oral and written communication skills
  • Competency and Skill Requirement
  • Good knowledge and understanding of strategic marketing concepts, principles and practices
  • Prior experience managing team of product managers
  • Excellent problem analysis and solving skills
  • Excellent oral and written communication skills
  • Good report writing and presentation skills
  • Ability to demonstrate commitment to ethical standards and high level of integrity

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