Responsible for development and performance of all sales activities of all our products in Nigeria, with primary focus being new business. This position will staff and direct a sales team and provide leadership towards the achievement of maximum profitability and growth.
Job Objective/ Purpose of Job:
Manages wholesale, Retail and distribution of our products in Nigeria, ensuring consistent and profitable growth in sales revenues through positive planning, deployment and management of sales personnel.
Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
Provides sourcing and procurement advise on products.
Reports To: SBU Head; FMCG
Supervises: Entire Sales (FMCG) Team
Job Duties/ Responsibilities/ Accountabilities:
Organise and control regional sales staff to ensure that they are appropriately motivated and trained to meet sales targets and that they carry out their responsibilities to the required standard
Develop all necessary procedures and processes to ensure that the sales force operates efficiently and effectively and achieves all sales objectives
Monitor the performance of sales staff and take remedial action where necessary to ensure that sales targets are met
Monitor and control the budget for the region to ensure that all financial targets are met and that all necessary financial controls are in place to comply with company and regulatory requirements
Develop and maintain relationships with key customers and other relevant bodies to ensure that the company’s maximum sales potential is realised in the region
Maintain awareness of developments in sales techniques and technology to ensure that the company maintains and develops its competitive position
Monitor the sales performance of competitors to ensure that the company maintains and develops its competitive position
Provide customers and potential customers within the allocated sales region with information about company products.
Provide the main source of expertise to the company on business development issues
Prepare reports on credit standing of customers and advise on financial risk and appropriate credit limits
Provide expertise to staff on carrying out market research Periodic duties
Out of station travel to monitor sales, close sales, have meetings etc.
Key Performance Indicators/ Performance Goals:
Achievement of set financial sales and revenue targets
Product availability in the region covered
Percentage/Number of product feature released
Quality of sales pipeline and sales funnel
Quality/accuracy/availability of documentation
A good degree in the Humanities, Accounting or any other relevant or related field of study from an accredited University.
Experience 10 - 15 years above in a sales role in FMCG
Strong distribution and wholesale experience MNC experience desirable
Market & Customer Understanding/Management
Negotiation & Persuasion skills
Products/ Services Knowledge and Application
Manage and prioritise time
Plan and Organize and schedule work
Make decisions and weigh risk
Think clearly and analytically
Customer (internal & external) focus
Communication: Oral & Written
Providing Motivational Support
Highly attentive to detail
Ability to work well under pressure
Work Cycle (Hours/ Days):
Monday - Friday
(8.30 a.m. – 5.30 p.m.)