Job Summary

Manages wholesale, Retail and distribution of our products in Nigeria, ensuring consistent and profitable growth in sales revenues through positive planning, deployment and management of sales personnel.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 10 years

Job Description

Responsible for development and performance of all sales activities of all our products in Nigeria, with primary focus being new business. This position will staff and direct a sales team and provide leadership towards the achievement of maximum profitability and growth. 


Job Objective/ Purpose of Job: 

Manages wholesale, Retail and distribution of our products in Nigeria, ensuring consistent and profitable growth in sales revenues through positive planning, deployment and management of sales personnel. 

Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings. 

Provides sourcing and procurement advise on products. 


Reporting Relationship: 

Reports To: SBU Head; FMCG 

Supervises: Entire Sales (FMCG) Team 


Job Duties/ Responsibilities/ Accountabilities: 

Organise and control regional sales staff to ensure that they are appropriately motivated and trained to meet sales targets and that they carry out their responsibilities to the required standard 

Develop all necessary procedures and processes to ensure that the sales force operates efficiently and effectively and achieves all sales objectives 

Monitor the performance of sales staff and take remedial action where necessary to ensure that sales targets are met 

Monitor and control the budget for the region to ensure that all financial targets are met and that all necessary financial controls are in place to comply with company and regulatory requirements 

Develop and maintain relationships with key customers and other relevant bodies to ensure that the company’s maximum sales potential is realised in the region 

Maintain awareness of developments in sales techniques and technology to ensure that the company maintains and develops its competitive position 

Monitor the sales performance of competitors to ensure that the company maintains and develops its competitive position 

Provide customers and potential customers within the allocated sales region with information about company products. 

Provide the main source of expertise to the company on business development issues 

Prepare reports on credit standing of customers and advise on financial risk and appropriate credit limits 

Provide expertise to staff on carrying out market research Periodic duties 

Out of station travel to monitor sales, close sales, have meetings etc. 

Sales presentation 


Key Performance Indicators/ Performance Goals: 

Achievement of set financial sales and revenue targets 

Product availability in the region covered 

Percentage/Number of product feature released 

Quality of sales pipeline and sales funnel 

Quality/accuracy/availability of documentation 



Qualification: 

A good degree in the Humanities, Accounting or any other relevant or related field of study from an accredited University. 

Experience 10 - 15 years above in a sales role in FMCG 

Strong distribution and wholesale experience MNC experience desirable 



Knowledge/Skills: 

Functional/Technical 

Market/Competitive analysis 

Market & Customer Understanding/Management 

Strategic Perspective 

Selling skills 

Presentation skills 

Negotiation & Persuasion skills 

Products/ Services Knowledge and Application 

Confidentiality 

Managerial: 

Manage and prioritise time 

Plan and Organize and schedule work 

Listen actively 

Make decisions and weigh risk 

Think clearly and analytically 

Behavioural: 

Personal Credibility 

Customer (internal & external) focus 

Communication: Oral & Written 

Providing Motivational Support 

Decision making 

Developing Others 

Work planning 

Analytical FORM 

Thinking/Solving Problems 

Result-oriented 

Highly attentive to detail 

Ability to work well under pressure 

Tactful 


Work Cycle (Hours/ Days): 

Monday - Friday 

(8.30 a.m. – 5.30 p.m.) 

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