relevant content topics to reach the company’s target customers. Create and
manage all published content (images, video and written). Monitor, listen and
respond to users in a “Social” way while cultivating leads and sales
Develop a website traffic plan and create goals and benchmarks to meet
Generate monthly reports on our marketing campaign’s performance
Optimize website and social media channels for SEO as well as usability
Analyze key metrics that unit our website traffic and our service quotas
Handling social media, public relation efforts, and content marketing.
Developing and managing advertising campaigns.
Developing each marketing campaign from start to finish.
Measure the success of every social media campaign and report weekly
Building brand awareness and positioning.
Communicate with our Director and Consultant about marketing goals and results
Monitor SEO and user engagement and suggest content optimization
degree in Media and Communication, or related field
4+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
Knowledge of project management and web design best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills
Good understanding of social media KPIs
Understanding of SEO and web traffic metrics