Marketing manager

LS Scientific Limited

Job Summary

Develop strategies and tactics to improve overall company brand perception and drive quality traffic for the business. Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

LS Scientific Limited is a Solutions provider of Laboratory Products and Services. Our Company offers a portfolio of branded Laboratory products and a range of services including Training, Equipment & Instrumentation Servicing, Calibration Services, Laboratory Design and Upgrade, Custom Manufacturing Services.

Job Description

  • Experiment with a variety of acquisition channels – content creation, content curation, event management, publicity, social media, lead generation campaigns and events participation that would generate the required business lead
  • Produce valuable and engaging content for our website, social media accounts and corporate platforms that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals.

Requirements

  • BS/MS degree in marketing or a related field
  • Minimum of 3years experience in a similar role and a minimum of 5years cognate experience
  • Marketing experience in a technological environment is a huge advantage
  • Graphic Design expertise is an added advantage
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A creative disposition to problem solving
  • Ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
  • Commitment to continuous learning.
  • Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach.
  • Expertise in holding high level conversations with customers and stakeholders
  • Ability to see the big picture and provide useful advice and input across the company.
  • Ability to lead in an environment of constant change.
  • Appreciable leadership and communication skills
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, Microsoft software suite of products, as well as visual communication software products
  • Experienced in collaborating with sales teams about potential markets, desirable product features, market best practices, and measuring the success of outreach and product sales.
  • Up-to-date with the latest trends and best practices in online marketing and measurement and customer satisfaction matrix.

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