TheBagShop.com.ng is a Preferred Destination Online for Premium Quality Handbags, Briefcases, Luggage and Fashion Accessories. As the Marketing Manager, you will own and drive the overall revenue targets for thebagshop.com.ng. TheBagShop.com.ng is an initiative of Stylesbrough Limited.
Specifically, you will be responsible for:
Developing and growing channels for reaching and driving customers to purchase our products.
Working with vendors and influencers to develop and drive marketing activities.
Measuring and optimizing our marketing processes and activities.
Developing and executing customer retention programs.
Segmenting customers and identifying opportunity for growth.
Assisting with developing and executing the marketing strategy.
Assisting with recruiting and developing the marketing team.
Qualifications required are:
Deep understanding of the handbag, briefcase and luggage purchase funnel.
Strong sense of fashion and retail trends.
Experience using Google Ads, Facebook Ads, Google Analytics, Instagrams Ads will be a plus.
Hands-on, detailed oriented and analytical skills.
7-10 years of marketing experience.