Marketing manager

Job Summary

Carry out market research and develop marketing strategies for the brand in line with company objectives

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

Report to: Managing Director


Location: Lagos and Ibadan

Applicants MUST reside within/around Ikeja or Lekki.


Job Specification:

  • Carry out market research and develop marketing strategies for the brand in line with company objectives
  • Managing all campaigns projects from start to finish , ensuring they meet the target objectives¬†
  • Analyse and develop potential strategic partner relationships for the company
  • Responsible for planning and managing budgetary control of all marketing campaigns.
  • Set targets and monitor performance for marketing team.¬†
  • Reporting on campaign ROIs and making recommendations.
  • Writing and proofreading creative copy/content.
  • Organise photo shoots, magazine events, fashion shows, new design or new location launch etc
  • Regularly monitor fashion publications and set meetings with senior executives or designers to update, and keep up with the changing fashion trends
  • Coordinate marketing campaigns with sales activities.
  • Develop online contents for the brand and engage users on social media platforms.
  • Improve the usability, design, content, and conversion of the company website
  • Devise efficient fashion design plans and foster new fashion concepts.
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns.
  • Carry out SEO marketing strategy to boost brand visibility

Required qualification:

Minimum of B.Sc/HND in Marketing, Business administration, or any relevant field

MBA/M.Sc in Marketing, Economics will be an added advantage.


Experience:

Minimum of 5 years work experience in sales/marketing fashion brands, or relevant experience with proven result in sales generation will be preferred.

Minimum of 2 years in a supervisory/managerial role.


Key competencies & skills:

  • Excellent communication skills
  • Sales planning and management
  • Proficiency in Microsoft word, excel, power point, and outlook.
  • Strong sense of ambition, self-motivation, and self-discipline.
  • A naturally outgoing, and articulate individual who thrives in social settings.
  • Project and team management skills
  • Digital marketing and graphics design skills.
  • Persuasive skills.
  • Excellent Pitching /Presentation skills.
  • Organisational and Managerial skills.
  • Strong analytical and problem solving skills.
  • Extensive travel to supervise other retail stores, launch new designs, or new store opening.


Remuneration:

Very Attractive.


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