Marketing Director


Anonymous Employer

Job Summary

We need a Marketing Director - With Cognate Experience in the educational sector.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description


  • Overseeing the marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts.
  • Communicating the marketing plan to the Management and Marketing Team.
  • Incessant Competitor research and developing tactics and strategies to be better
  • Collaboration with existing clients/secondary schools across the country to develop complementary strategies, amplify messages and maximize the impact
  • Working closely with the management and admission department to develop pricing strategies to maximize profits and market share while balancing our clients’ satisfaction.
  • Identifying potential clients and developing strategies to attract and retain them with their family/friends.
  • Developing promotions with advertising managers and liaising with the Graphics and Web designers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Developing and managing advertising campaigns across various platforms.
  • Building brand awareness and positioning.
  • Coordinating marketing projects from start to finish.
  • Organizing conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.
  • Analyzing potential strategic partner relationships for company marketing
Job Requirements
  • Bachelor’s degree in marketing, business, communications, or related field. A master’s degree would be preferred.
  • At least 5 years Proven marketing experience, with an insight in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Certified member of NIMN or CIM
  • Proven track record of success in senior marketing roles
Knowledge, Skills and Abilities
  • Effective time management skills and the ability to multitask.
  • Notable attention to detail.
  • A confident, driven and dynamic leader
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • High competence in project and stakeholder management.
  • Professional level presentation, interpersonal, oral and written communication skills
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in Microsoft applications including Word, Excel, PowerPoint and Outlook.
  • Insight on the latest marketing trends in the educational industry
  • Power to build positive and professional relationships with clients (Students and Alumni)

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