Marketing and communication manger

Confidential

Job Summary

A firm in the engineering sector seeks qualified candidates to fill this role   Responsibilities:   Developing, implementing and ex...

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

A firm in the engineering sector seeks qualified candidates to fill this role

 

Responsibilities:

 

  • Developing, implementing and executing strategic Marketing and Communications plans. Takes steps to measure, enhance, and enrich the position and image of Company through various goals and objectives.
  • Marketing Strategy Execution
  • Contributes to marketing effectiveness by identifying short-term and long range issues that need to be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
  • Manage programs that drive volume and profit plus increase volume and market share. This includes innovation related to profit streams Co-develop and implement a marketing strategy that builds a strong Company brand and accelerates customer acquisition
  • Collaborate with sales to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and execute marketing strategies that will see new concepts, business models, channels and partners to position business as innovator and leader in the off-grid energy market with strong commitment to product quality, design, user friendliness and environmental sustainability
  • Obtains market share by developing marketing plans and programs for each product; directing promotional support.
  • Brand Building 
  • Brand custodian responsible to ensure conformity with the published guidelines and defined brand architecture.
  • Lead in any changes, developments and innovations required in the guidelines.
  • Ensuring brand positioning is clear, consistent.
  • Championing brand equity
  • Responsible for developing & driving the Company Brand performance in Nigeria
  • Maximize branding opportunities through on ground channels and identifying new ways of marketing and communicating Company to new and existing customers
  • Brand building in disruptive ways through execution of concepts mixed up with innovative local ideas.
  • Drive the market penetration for the Company brand and its products
  • Ensure top of mind presence in main customer segments
  • Ensure leadership in share of voice through creating customer advocacy, engagement, influencers and brand advocates
  • Formulate and implement brand activation plan and programs ensuring locally relevant brand positioning. Develop and implement brand initiatives designed to broaden the appeal of brands to customers
  • Support the development of the brand and portfolio strategy
  • Strategic Marketing Planning
  • Analyzing market trends, gather and analyze customer insight, competitors landscape and translating the implications into marketing campaigns
  • Highly capable of reporting and forecasting marketing KPIs in line with set sales targets and budget allocation
  • Take calculated risks based on data-driven analytics.
  • Drive overall CRM and direct marketing.
  • Exploring ways of improving existing products and services, and increasing profitability
  • Identifying target markets and developing strategies to communicate with them.
  • Manage and improve lead generation campaigns and programs such as the referrals and loyalty plan, measuring results.
  • Monitor and report on effectiveness of marketing communications.
  • To execute brand plans with excellence, evaluate the results and leverage learnings.
  • Budgeting 
  • Develop long range strategic plans for the assigned category/brand/product/customers and ensure that commitment of resources are in place to deliver
  • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Establish and manage marketing budgets and ensure appropriate funding across marketing mix elements of the brand/portfolio and implement programs to drive efficiencies.
  • Secure correct and timely implementation of strategies in cooperation with key departmental functions: Sales, Technical, Finance, Legal, Partnerships, Tele Sales & Customer Experience
  • Provide timely, accurate and inspirational communication between the appropriate departments and leadership regarding customer marketing issues/opportunity
  • PR & Communication
  • Ensure strategic brand communications (including advertising, promotion, digital media and media plans) via deep customer understanding, tracking and following brand/category strategy guidelines
  • Lead, manage and develop 3rd party suppliers (production companies, Media, PR, Digital Agencies) to achieve the best execution of brand plans
  • Manage the creative development process to ensure delivery of above the line, and below the line advertising materials for execution.
  • Take lead in the review and optimization of the advertising process from time to-time.
  • Management of Creative/PR Agency to deliver to strategy on brand
  • Oversee internal coordination of advertising and promotional briefs to deliver world class advertising with regards to brand, brand assets, partnerships with all internal departments.
  • Oversee proofing of final artwork and securing endorsement from the MCED
  • Champion standardization, negotiation and driving down of production costs directly related to advertising production with finance
  • Market Research & Customer Knowledge
  • Work with the market intelligence function to develop customer marketing insights and provide a foundation for marketing strategy and channel management.
  • Coordinate the necessary market research tests for assigned brand/product category or customer segment
  • Budget management
  • Identify and justify the budget resources required to successfully implement the MCED business plan
  • Prudently manage the allocated MCED budget to avoid budget underage and overage
  • Requirements
  • 3 years marketing experience
  • Bachelor’s degree in B.Commerce-Marketing , Business Administration- PR & Communications, Business Administration- Media/Journalism or similar. MBA, MSM or other relevant advanced degree is preferred
  • Prior working experience in the off-grid solar sector is preferred
  • Marketing acumen; expert in understanding and application of theoretical and practical approaches to marketing and brand or product management
  • Analytical ability. Ability to analyse data/reports and produce actionable insights that drive of business performance, generally and in specific problem areas.
  • Communication.Strong oral and written communication skills. Comfortable presenting to senior management and large groups.
  • Entrepreneurship. Energetic self-starter who demonstrates strong resourcefulness and personal initiative. Requires little hand-holding to deliver tasks. High level of energy, creativity and motivation
  • Flexibility. 
  • Adaptable and comfortable in fast-changing start-up environment. Comfortable in uncertain and/or ambiguous situations. Fast learner. Willing to contribute in areas beyond formal job description.
  • Fluency in English
  • Possess sound knowledge of the renewable energy space and experience with marketing to Company’ s target market (bottom of the pyramid)

 

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