Market development executive

Interswitch Group

Job Summary

To provide support for the growth of the Retail Banking business in Interswitch by building new products in the space to deepen the Financial market in country of coverage. Responsible for the market expansion and product development initiation for all opportunities covering products in portfolio.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis.

Job Purpose

  • Responsible for improvement/transformational plans of product in portfolio
  • Working closely with Product management, marketing, project, support and sales teams to ensure product revenue and customer satisfaction goals are met.

Business Development:

  • Analyze the current and past budgets, expenses, sales, revenues and product deficiencies to provide recommendations for business growth and problem resolution.
  • Research the market for identifying new business opportunities.
  • Explain prospective clients about the advantages of the products or services offered and follow up with them to close the business deals.
  • Respond to the client queries regarding the products in a timely fashion.
  • Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations.
  • Develop strong customer relationships to generate high volume of prospective clients.
  • Manage customer calls and appointments effectively for new opportunities.
  • Participate in industry forums, client discussions, and conferences as a representative of the organization.
  • Develop in-depth knowledge about business development practices, marketing activities, prospective clients and industry trends.
  • Communicating customer requirements to colleagues internally and work with them to ensure that products are delivered according to customer requirements and in line with agreed terms

Account Management:

  • Handling all customer or partner enquiries in the country of coverage.
  • Providing customer-focused sales and account management activities for designated customers and products
  • Building relationships that are of value with the customers.
  • Receiving feedback from customers for improvement of products and services in their country of coverage.
  • Post-sales engagement: visiting customers to discuss on how to improve services.

Market Research and Competitor Analysis:

  • Performs market research and analysis to monitor the local environment for the emergence of new market segments.
  • Providing feedback from customers and market feedback to meet market demands and generate product development ideas.
  • Keeping abreast of trends and developments in the Financial markets, products practices and operations.
  • Learning what the competition is doing in terms of customer pricing, experience in the local market, their alliances, credibility etc.

Key Decisions to escalate to supervisor:

  • Exceeding outlined sales margin
  • Giving solution out for free
  • Transaction fee reduction for customer
  • Acceptance of proposition to be accepted in MOU/agreements/NDA
  • Project timeline delays/rollout issues/development issues
  • Changing project priority

Operational/ Admin Responsibilities:

  • Preparing and submitting periodic reports on sales activities and initiatives:- Customer engagement reports, Sales reports (lead generation, actual vs. targets etc, Customer profitability and product revenue reports.  
  • Using sales platforms to evaluate leads and track sales /revenue growth.

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