To develop marketing strategies that enable the bank to achieve its corporate objectives in the targeted market and to co-ordinate, direct & control current to long term development of micro market penetration strategies while meeting and exceeding customer’s requirement as well as maximizing profit and minimizing cost and risk
Formulation and implementation of Micro Business banking & Government strategy
Definition of marketing and sales strategies of Markets and Micro Business banking division
Development of Micro business Banking products and services
Management and maintenance of existing customer relationships and development of new relationships with key markets and strategic entrepreneurs
Management of credit risk framework for micro businesses
Develop a customer management framework including customer insight driven marketing
Fund the bank with cheap liabilities
Play Ambassadorial role in the entire region
Prepare weekly reports for Executive Management
Achieve PCE, Balance and other performance target
Managing the Business Development & Marketing Unit within the entire region; ensuring smooth running of all activities within the unit
Develops new deposit, loan and merchant business for a specific target market of small to medium size businesses and business professionals
Provides leadership, training and supervision to marketing officers and other personnel within the unit
Must attain established individual, departmental and Bank goals through active participation in sales management and officer call programs
Tracks and analyses banking economic trends and make recommendations to the mgt. of the bank
Responsible for the coordination of all marketing activities within the assigned region
Supervises unit staff (identification of skills need/vacancy), staff coverage within the unit.
Develops various marketing concepts, objectives, materials, advertisements, programs, press releases, and other special events approved by senior mgt and the Board of Directors
Provides guidance and coordinates implementation efforts with respect to the installation/launch of new or existing products and services
Ability to pose as the primary contact of public relations/ advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank.
Qualification and Experience
At least a 2:2 University decree in Banking & Finance, Accounting, Business Administration or Economics or at least a lower credit HND degree on any of the above disciplines
Minimum of 8 years’ experience in a Bank/other Financial Institution with experience of developing consumer financial products and operations management of which at least 4yrs must have been spent at senior management level with responsibility for business development and customer relationship management.