Job Summary

To develop, establish and maintain marketing strategies to meet Groups’ objectives. Effective management of the marketing, advertising and promotional activities of the Group Strategies

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description

Functions & Responsibilities

  • Manage and coordinate all marketing, advertising and promotional staff and activities
  • Conduct market research to determine market requirements for existing and future products
  • Analysis of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for new and existing products
  • Expand and develop marketing platforms 
  • manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • report on return on investment and key performance metrics
  • Develop pricing strategy
  • Create marketing presentations
  • Liaise with media and advertising
  • Collaborate with the sales function
  • Monitor industry best practices
  • Major deals brokered
  • Customer penetration
  • Revenue growth vs plan
  • Market share/business volume growth rate
  • Actual Naira collected versus targets
  • Actual number of recruitment assignments sourced versus targets
  • Revenue growth rate versus target
  • Operating expenses minimisation
  • Accuracy, completeness and timeliness of call/visitation reports
  • Customer satisfaction levels with regard to visitation, calls and consulting on the customer care evaluation form
  • Timeliness and completeness of Proof charts

Required Knowledge, Skills and Abilities:

  • Knowledge and understanding of the market
  • Visibility of market relevance & networking ability
  • Strong strategic orientation 
  • Excellent customer relationship development/management
  • Good negotiation, problem-solving and conflict resolution 
  • Creative and innovative
  • Knowledge and understanding of consumer financial products
  • Good product development and portfolio management capabilities
  • Experience in all aspects of developing and managing marketing strategies
  • Technical marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • Experience with relevant software applications
  • Strategic thinking
  • Adaptability

Supervisory Skills

  • General managerial/ administration
  • Team building/conflict management
  • Coaching 
  • Leadership / Influencing
  • Organization and coordination skills

Generic Skills

  • Initiative
  • Creative
  • Persuasive
  • Presentation skill
  • Entrepreneurship/ taking ownership
  • Analytical Skills/ Problem solving
  • Self-Management

Professional Requirements / Qualification

  • A business or marketing-related degree.
  • Professional Membership
  • Certification and other professional qualification will be an added advantage

Minimum Experience

Minimum of 10 years post qualification experience in Marketing function in the FMCG. A minimum of 5 years must have been spent at senior management level with responsibility for Marketing and customer relationship management.

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