Head, marketing and pubic relations

Electricity Distribution Company - DCSL Corporate Services Limited

Job Summary

Responsible for the developing of the strategy that guides the organization in achieving ALL set Revenue Generating goals that aims at business growth and increasing market share

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

DCSL Corporate Services Limited - Our client, an Electricity Distribution Company is recruiting suitably qualified candidates to fill this position 


Job Description

Key Responsibilities
Strategic:

  • Lead the execution of tasks associated with the achievement of the business goals
  • Strong focus on the economics and profitability of production or the services rendered
  • Employ and deploy projects within budget and deadlines
  • Ensures all Tasks related to Specializations and Functions are duely, regularly and comprehensively completed
  • Recommend for effective Project Management suitable standards and policies that will help to improve areas of expertise and the organization’s operations at large
  • Ensures compliance to all laid down policies of the company identifying where amendments and provisions are needed for enhancements

Operational:

  • Establish a presence of the reputation of the company in the mind of the Public, entrenching the values of the company through Public fora using adequate media platforms to execute this
  • To achieve these Public Relations activities, ensure the following are done:
    • Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email
    • Researching, writing and distributing press releases to targeted media
    • Collating and analysing media coverage and writing and editing in-house magazines, case studies, speeches, articles and annual reports
    • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
    • Organising events including press conferences, exhibitions, open days and press tours; o maintaining and updating information on the organisation's website
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Influences present and future products by determining and evaluating current and future market trends
  • Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
  • Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Contributes to team effort by accomplishing related results as needed.
  • Identify main client groups and audiences and determine the best way to communicate publicity information to them
  • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
  • Maintains research database by identifying and assembling marketing information, answering questions and requests
  • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Obtains market share by developing marketing plans and programs for each product; directing promotional support
  • Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
  • Formulate policies and procedures related to public information programs, working with public relations executives
  • Respond to requests for information about company activities or status
  • Observe and report on social, economic and political trends that might affect the organization
  • Identify main client groups and audiences and determine the best way to communicate publicity information to them
  • Formulate policies and procedures related to public information programs, working with public relations executives
  • Respond to requests for information about company activities or status
  • Observe and report on social, economic and political trends that might affect the organization
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
  • Obtains market share by developing marketing plans and programs for each product; directing promotional support
  • Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Influences present and future products by determining and evaluating current and future market trends
  • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
  • Maintains research database by identifying and assembling marketing information, answering questions and requests
  • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
  • Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Contributes to team effort by accomplishing related results as needed

Reporting and Analysis
Develop and Review commercial reports and present to the Management Team and Managing Director and when requested by the Board the following reports but not limited to:

  • Growth Against Market/Industry
  • Industry Operating Percentile

Review and monitor business operating reports, ensuring effectiveness as to analyze the
following:

  • Client-Type Tenders Trend
  • Risk Survey Report

Key Result Areas
Financial Perspective:

  • PR cost as a % of sales
  • Total Expenses by Annum at Benchmark with Agreed Competitor(s)

Internal Process Perspective:

  • No of National Awards per Year
  • Average Cost per Click or Reach

Customers and Service Efficiency:

  • Market share against competitors
  • Satisfied-customer index

Projects Management:

  • % change per annum in quality complaints and delivery delays
  • Annual Customer attrition rate

Requirements

  • BSc/HND in Public, Marketing and/or Engineering
  • Minimum of 5 years of Public Relations experience with large project experience in construction, Oil and Power Industries
  • Must have reputable professional certification in related function and industry.

Skills, Competencies and other Requirements
General Requirements:

  • Ability to handle multiple projects simultaneously in a fast-paced and dynamic environment
  • Strong business acumen
  • Highly articulate, confident and persuasive team-builder
  • Strong customer focus, Experience in recognition of customer needs and how to deliver an effective customer experience
  • Attention to detail, planning, organization, and daily delivery requirements.

Specific Requirements:

  • Knowledge of contracting, negotiating, and change management
  • Knowledgeable in contractual matters and formulating correspondence
  • Knowledge of construction and contract law
  • Able to publicise the reputation and strength of the company to the publicity advantage of the company ensuring it impacts positively in the company’s revenue
  • Understand the provisions of the standard forms of contract and sub-contract commonly used in the Engineering industry
  • The ability to apply understanding of the company & industry to improve effectiveness & profitability.

How to Apply?

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