SME Global Concept seeks to fill the above position with suitable and qualified persons.
Minimum Qualification: Degree
Experience Level: Mid level
Experience Length: 3 years
Develop and execute approved gaming and lotteries strategies to ensure products and product extensions are launched to market in line with the agreed lotteries road map.
Analyse lottery product designs, prize structures and statistical data from Kenya and other comparable markets, to identify opportunities for new product development in line with the company’s Lotteries Strategy.
Develop concepts for product specifications including prize structures and probability analysis for draw based game enhancements and new products development.
Engaging with internal/external cross-functional teams to deliver lottery projects.
Develop & implement annual marketing plans and appropriate marketing collateral to promote lottery products and promotions through both retail and digital channels to drive visibility, awareness and education for the products.
Provide lottery products documentation for approvals, including early engagement with Regulatory authorities, to ensure games receive approval.
Set up and drive agreed business targets for the team which involves monitoring of agreed targets and other relevant business lotteries, gaming for the company and performing regular performance reviews.
Provide explanations and solutions to any issues arising from the product portfolio and manage information concerning the product on the company website ensuring it is accurate and reliable.
Tracking sales, reporting on participation trends and managing product life cycles.
In conjunction with the digital content management team, market existing products, and develop marketing strategies for new products.
Maintain quality service by establishing and adhering to organisation standards.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking against best practices; participating in professional societies.
Coordinating all Corporate Social Responsibility activities related to the products handled.