General Manager- Lottery/Gaming/ICT Operations

Job Summary

SME Global Concept seeks to fill the above position with suitable and qualified persons.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

  • Develop and execute approved gaming and lotteries strategies to ensure products and product extensions are launched to market in line with the agreed lotteries road map.
  • Analyse lottery product designs, prize structures and statistical data from Kenya and other comparable markets, to identify opportunities for new product development in line with the company’s Lotteries Strategy.
  • Develop concepts for product specifications including prize structures and probability analysis for draw based game enhancements and new products development.
  • Engaging with internal/external cross-functional teams to deliver lottery projects.
  • Develop & implement annual marketing plans and appropriate marketing collateral to promote lottery products and promotions through both retail and digital channels to drive visibility, awareness and education for the products.
  • Provide lottery products documentation for approvals, including early engagement with Regulatory authorities, to ensure games receive approval.
  • Set up and drive agreed business targets for the team which involves monitoring of agreed targets and other relevant business lotteries, gaming for the company and performing regular performance reviews.
  • Provide explanations and solutions to any issues arising from the product portfolio and manage information concerning the product on the company website ensuring it is accurate and reliable.
  • Tracking sales, reporting on participation trends and managing product life cycles.
  • In conjunction with the digital content management team, market existing products, and develop marketing strategies for new products.
  • Maintain quality service by establishing and adhering to organisation standards.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking against best practices; participating in professional societies.
  • Coordinating all Corporate Social Responsibility activities related to the products handled.

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