Experienced marketer (business developer)

Job Summary

Design, implementation, and execution of field marketing campaigns. Promote lead generation and create up-sell opportunities.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description

Product(s): 

  • Diesel 
  • LNG/LPG
  • Renewable Energy (Solar Systems, Inverter, Battery)

Existing Knowledge of potential customers 

Research prospective consumers and establishing correspondence in aid of making sale of services.

Plan and complete field marketing campaigns after conducting preliminary research

Develop robust knowledge of all product lines/services

Track market and company sales performance.

Generate leads and drive sales.

Gather and report customer intelligence to sales teams.

Develop marketing plans.

Attend trade shows and events to market product.

Develop effective account conversion strategies to accelerate adoption.

Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.

Improve forecast performance of business through thorough understanding of underlying demand assumptions.

Keep abreast of industry trends, competition, and new opportunities.

Develop understanding of product line and value chain.

Manage vendor contracts.

Produce various literature, signage, merchandise, and other materials to be used at field marketing events

Attend relevant trade shows and events

Monitor industry trends and competitor activities

Manage social media activity surrounding field marketing campaigns

Report weekly/monthly on the status of field marketing activities

Document and share lead/customer intelligence with sales team.

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