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- Social media is the platform for telling the world how our products are driving human progress. Our Social Media team develops, implements and coordinates internal and external social media strategies that promote Dell’s innovations to investors, potential customers, employees, and the public. As well as creating campaigns, it analyzes responses to social media activities to improve our stories and messages, thereby driving traffic and growing revenue.
- Develop social media strategies for business partners that support industry events, product launches, and marketing campaigns. We are a data-driven company, so our strategies are based on insights that are actionable for teams to execute.
- Operate as an internal agency driving forward a consistent approach with internal partners from intake request through delivery and measurement
- Analyze the usage and performance of Dell social accounts in order to identify successful trends or to highlight accounts in need of improvement
- Partner with Brand and Creative and other content creation teams to enable social account managers with content such as social backgrounds, avatars, infographics, gifs and videos
- Understand our internal clients’ respective business requirements and design strategies that will effectively scale and deliver results
- Tighten overall digital presence for our partners by working with our web team to develop a more cohesive approach across the web and social touchpoints
- Provide regular updates to internal clients reporting on social performance, outcomes delivered and opportunities to further optimize
- Develop case studies and other documentation on a regular basis to enable team members around the globe with real-world success stories that are actionable for their part of the business
- Manage the relationship with Sprinklr, our social media publishing tool, and partner with our internal Insights team to continue to evolve and improve the company’s usage and effectiveness
- Stay on top of industry trends, best practices and emerging capabilities in an effort to strengthen Dell’s approach and further drive innovation
- Bachelor’s degree from a four-year college or university with a focus in Marketing, Communications or applicable field
- Experience in digital or social media, on the client-side or for an agency, with a focus on content development, editorial management or communications strategy
- Solid understanding of social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat
- Strong project management skills with the ability to prioritize multiple requests in a fast-paced environment
- Experience and knowledge of Sprinklr or another publishing tool is a plus