Digital Marketing Social Media Executive

New

Job Summary

Develop and implement strategies for generating and qualifying leads for new business by identifying target audiences and devising digital campaigns that engage, inform and motivate in other to drive sales for the company brand. Plan and execute all digital marketing and establish social media presence for the company, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

Core Responsibilities:
Devise strategies to drive online traffic to the company e-commerce website.
Manage and generate content across all Social Media platforms.
Develop and implement social media strategies on behalf of the company.
Manage and redesign company website as applicable to improve the usability, design, content and conversion rates.
Prioritize and communicate day to day project activities to Business Development.
Responsible for planning and budgetary needs of all digital marketing.
Maintain constant social media presence across all digital channels
Drive product sales through relationships and maintaining consistency in how products are advertised
Sell the company's brand by recommending value-added solutions and develop business strategy.
Measure and report on the performance of all digital marketing campaigns
Managing online brand and product campaigns to raise brand awareness.
Evaluate customer research, market conditions, and competitor data.

Core Role Requirements:
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in e-commerce, SEO, PPC, Email marketing, and social media.
Strong Verbal and Written Communication
Ability to work in a fast-paced environment
Prior knowledge of website analytics tools

location is Victoria Island

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